Published

Psychological Tactics to Write Attention-Grabbing Headlines

A headline can be as important as the content itself. A study found that 59 percent of articles shared on social media weren’t even clicked on by the user. Headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content. When you improve content headlines in your online business, the needle will move. Here are four techniques that will make your next headline more persuasive.
#copywriting

Share

stock photo
Many content marketers feel a headline can be as important, if not more important, than the content itself. In fact, a study found that 59 percent of articles shared on social media weren’t even clicked on by the user in the first place. Whether your end goal is to educate, pitch, or sell, headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content. When you improve content headlines in your online business, the needle will move. Here are four techniques that will make your next headline more persuasive. Read more

RELATED CONTENT

  • This Is How AI Content Marketing Will Shake Up 2022

    Content marketing is at the heart of customer engagement, and, while these next-gen writing tools can’t do the job on their own (there is still a salient role for a capable content writer), they are a savvy method of giving your outreach efforts the Midas touch.

  • Write Smarter/Faster With Tips From Top Content Creator Posts

    Content creators recognize the struggle to find the right word, craft the right phrase, or just get the darn thing done. This post is loaded with helpful reminders and ideas from the most popular articles on the Content Marketing Institute blog in this category (plus links to many more).

  • The Hybrid Way

    Assistant Editor Evan Doran discusses the hybrid nature of work at Gardner: both in terms of workplace and in terms of workpieces.

Gardner Business Media - Strategic Business Solutions