Published

Psychological Tactics to Write Attention-Grabbing Headlines

A headline can be as important as the content itself. A study found that 59 percent of articles shared on social media weren’t even clicked on by the user. Headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content. When you improve content headlines in your online business, the needle will move. Here are four techniques that will make your next headline more persuasive.
#copywriting

Share

stock photo
Many content marketers feel a headline can be as important, if not more important, than the content itself. In fact, a study found that 59 percent of articles shared on social media weren’t even clicked on by the user in the first place. Whether your end goal is to educate, pitch, or sell, headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content. When you improve content headlines in your online business, the needle will move. Here are four techniques that will make your next headline more persuasive. Read more

RELATED CONTENT

  • Bad Press Releases: 14 Rookie Mistakes to Avoid

    A bad press release can sink your marketing campaign. Improve your impact and cultivate a strong brand presence with your audience by avoiding these 14 common mistakes.

  • Online Writing: 25 To-Dos and Not To-Dos

    SEO is essential to writing, which presents a frustrating situation for modern writers who are not trained in SEO. Not just blog or article writers, but also PR, ad, social media, and product writers. The following list is a hybrid of thoughts that are what is most important from both a creative and SEO perspective to improve the quality of your online writing for today’s world. The tips include thoughts on craft, on-page SEO, physical and mental training/practices, and managing time, among others.

  • 7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

    Neuro copywriting has nothing to do with manipulation. While it can relate to natural-language processing communication techniques like anchoring and mirroring, it’s more about the application of concrete, actionable writing techniques.

Gardner Business Media - Strategic Business Solutions