Communication That Seems Obvious Isn’t
Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.
You’d be surprised at the oversights and inefficiencies that go undiscovered in sales and marketing alignment. 90% of content strategy has nothing to do with content. But it has everything to do with communication. The way forward is better communication for sales enablement. Read more
RELATED CONTENT
-
49 Years at Plastics Technology, and How I Lived to Tell About It
I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
Best Practices in Plants with In-Plant Stories
From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.