Content Marketing Strategy for B2B
How do you develop your content strategy like a media company? Develop a media mindset.

Your company can only get “discovered” if you’re willing to put in the effort to build your content marketing strategy and share your content with the people you’re making it for. If people are searching for common questions as they relate to your industry, those are good indicators they are potentially interested in your services. Creating content can bring people into the top of your marketing funnel. Read more
RELATED CONTENT
-
49 Years at Plastics Technology, and How I Lived to Tell About It
I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.
-
4 Ways to Use Power Words to Supercharge Your Message
To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.
-
The Not-So-Simple Act of Storytelling
The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.