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How to Build a Marketing Strategy Template That Works for You

Think of marketing as a journey. Your marketing strategy incorporates all the sights you want to see along the way, including your ultimate destination. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.

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One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. Your strategy is the roadmap upon which you trace your route. Your strategy template needs to include all the critical points you need to cover in each tactic and piece of content your teams create. Read more

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