Mexican Media Brands
How to Build a Marketing Strategy Template That Works for You
Think of marketing as a journey. Your marketing strategy incorporates all the sights you want to see along the way, including your ultimate destination. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.
Share
One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. Your strategy is the roadmap upon which you trace your route. Your strategy template needs to include all the critical points you need to cover in each tactic and piece of content your teams create. Read more
RELATED CONTENT
-
Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.
-
SEO Tools No B2B Content Marketer Should Be Without
Reaching the goal of Page 1 visibility (or even the top of Page 1) is key to a content marketing strategy. But with the right tools—and some of them free to use—you can optimize your content effectively and see your SEO scores soar.
-
Content Marketing Strategy for B2B
How do you develop your content strategy like a media company? Develop a media mindset.