Mexican Media Brands
Ensure Your Content Strategy is Heading in the Right Direction
What would your marketing team do if you crashed on a desert island? With no compass, map, or GPS, and no way to know how to find kindling, shelter, or water, you’d be lost. Is your content team on the right path? How do you know when your content team is off the mark? Your content might look sharp and read well, and have racked up LinkedIn likes and other social media attention. But, how do you know if your content is heading in the right direction? Here are four steps to ensure your content strategy is on target.
Share
RELATED CONTENT
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
Best Practices in Plants with In-Plant Stories
From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.
-
Rewriting Landing Pages with a Pro Copywriter
Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.