Mexican Media Brands
Integrate Your Unique Value Proposition into Your Content
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. You can do it through your online content. Here’s how.
Share
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. If your value proposition is doing its job correctly, it should tell website visitors almost immediately – in just a few words – why your business is the best option for them. How do you relay this seemingly complex message effectively? How do you say everything needed to win customers almost instantly? You can do it through your online content. Here’s how. Read more
RELATED CONTENT
-
I’m A Puzzle Guy
Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
Guide to Generate Leads with Your Content Marketing
With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.