Mexican Media Brands
Integrate Your Unique Value Proposition into Your Content
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. You can do it through your online content. Here’s how.
Share
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. If your value proposition is doing its job correctly, it should tell website visitors almost immediately – in just a few words – why your business is the best option for them. How do you relay this seemingly complex message effectively? How do you say everything needed to win customers almost instantly? You can do it through your online content. Here’s how. Read more
RELATED CONTENT
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
49 Years at Plastics Technology, and How I Lived to Tell About It
I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.