Published

Introducing The 2016 Sophisticated Marketer’s Guide to Thought Leadership

How can a brand achieve thought leader status? The Sophisticated Marketer’s Guide to Thought Leadership has been revamped, adding new interviews with emerging thought leaders, updating strategies and tactics, and more. This resource can help you begin your brand’s thought leadership journey. Along with the tactical advice, you will read advice from visionaries. You can learn how major global brands generated billions of dollars of results with their thought leadership initiatives.
#brandbuilding #customerfocus

Share

How can a brand achieve thought leader status? The Sophisticated Marketer’s Guide to Thought Leadership has been revamped, adding new interviews with emerging thought leaders, updating strategies and tactics, and more. This resource can help you begin your brand’s thought leadership journey. Along with the tactical advice, you will read advice from visionaries. Read more

RELATED CONTENT

  • Marketing Mistakes Could Be Fatal to Manufacturing Companies

    Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.

  • Securing Career at Gardner Business Media—A Dream Come True

    Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.

  • Building a B2B Brand Starts with Stories, Not Standards

    Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.

Gardner Business Media - Strategic Business Solutions