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Key Initiatives for an Effective Content Strategy
Spending the time and resources to set goals and decide what you want to publish can help you better meet your customers’ needs and reach your business goals or KPIs.
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A content strategy typically spans the entire content marketing funnel, from awareness to decision, and possibly through customer success. You may have somebody on your marketing team or within your organization who specifically focuses on the strategy part of content marketing. Or, you may focus on both strategy and execution. Whether you work in B2B or B2C marketing, creating a content strategy is crucial to your success. It’s important you prioritize these six key initiatives along the way. Read more
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