Mexican Media Brands
Key Initiatives for an Effective Content Strategy
Spending the time and resources to set goals and decide what you want to publish can help you better meet your customers’ needs and reach your business goals or KPIs.
Share
A content strategy typically spans the entire content marketing funnel, from awareness to decision, and possibly through customer success. You may have somebody on your marketing team or within your organization who specifically focuses on the strategy part of content marketing. Or, you may focus on both strategy and execution. Whether you work in B2B or B2C marketing, creating a content strategy is crucial to your success. It’s important you prioritize these six key initiatives along the way. Read more
RELATED CONTENT
-
Best Practices in Plants with In-Plant Stories
From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.
-
I’m A Puzzle Guy
Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.
-
Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.