Leads Aren’t Everything. Find the Metrics that Drive Your Business
This series focuses on the metrics that actually matter for marketers by discussing whether leads actually drive business. Marketers now have the opportunity to get out from under the one dimensional “how many leads” conversation, and take the driver's seat in creating strategic focal points for their businesses.
#leadgeneration
This series focuses on the metrics that actually matter for marketers by discussing whether leads actually drive business. Marketers now have the opportunity to get out from under the one dimensional “how many leads” conversation, and take the driver's seat in creating strategic focal points for their businesses. Read more
RELATED CONTENT
-
Get the Most from Pre-During-Post Trade Show Exhibiting
Trade show exhibit managers may increase their role in their company by implementing industry proven changes and managing their entire trade show program.
-
B2B Marketer’s Guide to Creating Irresistible Lead Magnets
No matter how great your product is, your content isn’t going to capture many leads on its own. You’re not as irresistible as you think. But your lead magnets? They can be.
-
Marketing Planning Process Saves Time and Improves Results
Some marketing plans are far better than others. What is the defining success factor? It isn’t the data, the plan format, or the planning software that distinguishes them. It is the process. No matter the company or industry, here’s what’s common in the planning process employed by companies who develop Marketing plans that are salient, relevant, measurable and accepted.