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Leads Aren’t Everything. Find the Metrics that Drive Your Business

This series focuses on the metrics that actually matter for marketers by discussing whether leads actually drive business. Marketers now have the opportunity to get out from under the one dimensional “how many leads” conversation, and take the driver's seat in creating strategic focal points for their businesses.
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This series focuses on the metrics that actually matter for marketers by discussing whether leads actually drive business. Marketers now have the opportunity to get out from under the one dimensional “how many leads” conversation, and take the driver's seat in creating strategic focal points for their businesses. Read more

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Gardner Business Media - Strategic Business Solutions