Pipeline’s Secret Weapon: Full Funnel Marketing
Why pipeline’s secret weapon is full-funnel marketing (and how to prove it).
#brandbuilding
Customer expectations have skyrocketed to new heights, and it’s harder than ever to cut through the noise and seamlessly push them through the funnel. Connected, full-funnel marketing is essential to building long-term brand affinity and generating pipeline. To get to grips with the importance of full-funnel marketing, B2B Marketing interviewed more than 200 B2B marketers alongside interviews with senior marketers and subject matter experts. What did those marketers have to say when asked about the realities of time, budget and resources spent on full-funnel activity? Read more
RELATED CONTENT
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
Creating a Brand Identity -- Logo Logic
Establishing brand identity is important, and consistent logo appearance is key. Here’s food for thought in designing or deploying yours. How do you keep your logo, and its contribution to brand identity, intact and recognizable, wherever used? Here are three insights and a big conclusion. It’s your brand . . . your logo. You need to control its use in every way possible to maintain consistency.
-
The QSP Trap and How Manufacturers Can Achieve Effective Brand Differentiation
Is your brand victim to the most common brand positioning trap that captures manufacturers? Find out and learn how to achieve effective brand differentiation in the process.