Mexican Media Brands
Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively
Both branding and brand identity work to enhance your business, but how? So if your branding is the basis of your brand, what is your brand identity? Those questions and more are answered in this article.
#brandbuilding
Share
It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. To build a lucrative business, your branding and brand identity must work in harmony to create marketing campaigns that sell to new customers, win back lost customers, and drive business growth. We'll uncover five key differences between branding and brand identity, and we'll look at both in more detail. Read more
RELATED CONTENT
-
Smart Steps to Start Building a Strong Brand
Elton Mayfield, President of ER Marketing, asks himself about how and why branding still matters today, particularly when he—and his team—have to spend time, attention and money to keep the ER Marketing brand crisp and on-target. Here are some insights from his new white paper.
-
Reasons to Add Podcasts to Your Marketing Mix
Elevate your brand’s credibility and influence through the human voice of podcasting.
-
Why You Need Brand and Messaging Architecture
Before you can develop the best method of distributing a message, you have to have the right message. And before you can have the right message, you have to have the right messaging structure – a structure that leverages every possible efficiency and gives individual brand assets and the overall brand the best possible chance for success.