Published

Social Storytelling: Should Your Brand Try Augmented Reality?

You’ve probably seen ‘Augmented Reality’ technology in action even if you didn’t know its name. When your kids play Pokemon Go or post Instagram Stories revealing their inner Disney character, that’s AR. If you’ve ever previewed how a sofa will look in your apartment before you decide to click ‘buy,’ that retailer uses AR. It is predicted that the coming years will unleash new kinds of creative storytelling. If you’re weighing the benefits of developing a branded AR experience, consider these best practices.

Share

stock photo
You’ve probably seen ‘Augmented Reality’ technology in action even if you didn’t know its name. When your kids play Pokemon Go or post Instagram Stories revealing their inner Disney character, that’s AR. If you’ve ever previewed how a sofa will look in your apartment before you decide to click ‘buy,’ that retailer uses AR. Although Snapchat ignited the trend of brands wading into AR on social when it debuted Lenses in 2015, the coming years will unleash new kinds of creative storytelling. If you’re weighing the benefits of developing a branded AR experience, consider these best practices. Read more

RELATED CONTENT

  • How Social Media Increases Brand Awareness

    Social media has proven to be a key factor in creating brand awareness. This is because social media is a great platform for brands to maintain customer relationships, while also having the opportunity to be found by new leads. In fact, a lot of people learn about new brands because it was mentioned by a friend on social media. Let’s cover a few ways social media is used to build brand awareness.

  • How to Use LinkedIn If You Are Selling in the Manufacturing Industry

    This article discusses efficient strategies you may wish to incorporate to maximize brand presence and conversation on LinkedIn.

  • Marketing Mistakes Could Be Fatal to Manufacturing Companies

    Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.

Gardner Business Media - Strategic Business Solutions