Mexican Media Brands
Social Storytelling: Should Your Brand Try Augmented Reality?
You’ve probably seen ‘Augmented Reality’ technology in action even if you didn’t know its name. When your kids play Pokemon Go or post Instagram Stories revealing their inner Disney character, that’s AR. If you’ve ever previewed how a sofa will look in your apartment before you decide to click ‘buy,’ that retailer uses AR. It is predicted that the coming years will unleash new kinds of creative storytelling. If you’re weighing the benefits of developing a branded AR experience, consider these best practices.
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Marketing Messages That Cut Through The Noise
We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.
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B2B Research: A Powerful Marketing Tool
The Gardner Business Media Industrial Buying Influence 2020 study findings can be used as a powerful marketing tool. The study provides demographic and psychographic details that help you better understand customers and prospects. We know knowledge is power and knowing how B2B industrial buying dynamics are changing is a key to successfully empowering your marketing.
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Gardner Business Media Survey Helps Manufacturing Marketers Better Reach Buyers with New Data and Insights on Industrial Buying
The Gardner Business Media Industrial Buying Influence (IBI) 2020 examines behaviors and influencers impacting the industrial manufacturing technology purchase process. The series offers a comprehensive analysis of how media and marketing impact the industrial buying cycle in discrete parts manufacturing. Specifically, the pace and the process by which buying teams evaluate, research and decide on purchases; and, the media types and messaging strategies that inform each stage of that purchase process. Results include observations and raw data investigating primary trends in B2B industrial marketing and media usage.