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Social Storytelling: Should Your Brand Try Augmented Reality?

You’ve probably seen ‘Augmented Reality’ technology in action even if you didn’t know its name. When your kids play Pokemon Go or post Instagram Stories revealing their inner Disney character, that’s AR. If you’ve ever previewed how a sofa will look in your apartment before you decide to click ‘buy,’ that retailer uses AR. It is predicted that the coming years will unleash new kinds of creative storytelling. If you’re weighing the benefits of developing a branded AR experience, consider these best practices.

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You’ve probably seen ‘Augmented Reality’ technology in action even if you didn’t know its name. When your kids play Pokemon Go or post Instagram Stories revealing their inner Disney character, that’s AR. If you’ve ever previewed how a sofa will look in your apartment before you decide to click ‘buy,’ that retailer uses AR. Although Snapchat ignited the trend of brands wading into AR on social when it debuted Lenses in 2015, the coming years will unleash new kinds of creative storytelling. If you’re weighing the benefits of developing a branded AR experience, consider these best practices. Read more

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