Published

The Best Posting Times for Key Social Media Channels

A recent report from social media management platform Sprout Social offers tips on the best posting times to increase ROI on regular efforts across key channels. Going viral is the dream, but solid consistent posting is the secret.

Share

 
Stock Photo

Posting at peak engagement times is a ‘go-to strategy’ according to Sprout Social, and these findings highlight when leading social networks are most active. But performing a detailed analysis on your own data is the best way to figure out the best times to post for your audience. (Although this article originally appeared in “What’s New in Publishing,” the content is not just beneficial for publishers.) Read more

RELATED CONTENT

  • Marketing Mistakes Could Be Fatal to Manufacturing Companies

    Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.

  • Marketing Messages That Cut Through The Noise

    We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.

  • Embracing Career Change

    After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.

Gardner Business Media - Strategic Business Solutions