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The Essentials of Account-Based Marketing
Account-Based Marketing (ABM) has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Adopting an ABM approach is a key business strategy for B2B marketers.
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ABM allows you to optimize a larger percentage of your prospects because they were chosen based on a list of criteria you’ve made from relevant sources, which includes their digital footprint or predictive tools. It’s not based on guesswork or a theoretical customer roadmap – but actual data. This, coupled with the ability to scale at a low cost, are the key reasons your B2B should consider applying an ABM approach in your future marketing strategy. Read more
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