Mexican Media Brands
The Role of Social Media in B2B Marketing
If you’re questioning where social media fits into your marketing strategy and how it can help you achieve your business goals, here are some tips to get started.
Share
If you want to connect and engage with B2B buyers, you have to be where they are to stay top of mind. As B2B marketers, the goal should be to harness the potential of social media, rather than shy from it. The world of social media is ever-evolving and can be hard to navigate, but these best practices can help you lay the foundation and enhance your marketing strategy in a way that makes sense for your business. Read more
RELATED CONTENT
-
24 Useful Tools and Apps for Marketers
Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s Discovery of the Week.
-
Embracing Career Change
After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.
-
Gardner’s Industry Buying Influence Study 2022: Behavioral Considerations for Marketers
Planning with an eye toward current buyer behavior is key to keeping current and enhancing opportunities for success.