Create Effective Show Communication for Your Hybrid Event
You may be considering a Hybrid Event, which involves a new digital experience for a select audience of exhibitors and attendees. Here are a few ways to enhance your communication to all your customers.

RELATED CONTENT
-
Marketing: New World, New Rules—Trip Down Customer Lane
The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.
-
Map Your Show Mobile App Maximizes Attendee Experience
Maximize your attendee’s experience with a downloadable extension of your event’s data with functionality that allows the app to be used without an internet connection. The MYS Mobile App has exclusive features designed to increase on-site engagement and efficiency.
-
The First Rule of Improvisation
A theater play and an industrial manufacturing expo seem to be two very distant spheres but are more similar than one might imagine. Maddalena used to do improvisational theater in the years before Gardner Business Media and now she finds out that there are a lot of things in common between her job and her favorite hobby. For example, the main rule of both: “Always say yes.”