Published

Create Effective Show Communication for Your Hybrid Event

You may be considering a Hybrid Event, which involves a new digital experience for a select audience of exhibitors and attendees. Here are a few ways to enhance your communication to all your customers.

Share

 
stock photo
As the world begins to start turning and the event industry reopens, shows will likely look slightly different, so the way you communicate with exhibitors and attendees should change as well. You may be considering a Hybrid Event, which involves a new digital experience for a select audience of exhibitors and attendees. Here are a few ways to enhance your communication to all your customers. Read more

RELATED CONTENT

  • Why Even a Little Data Matters (And What to Do About It)

    We live in a data rich environment. Even so, many companies still struggle to transform their data into meaningful and actionable insights. Driving outcomes from your data takes turning knowledge into action. Yielding insights doesn’t take as much data as you think. Here’s a personal example of how a company could use a little data to provide a better customer experience.

  • Search Visibility: Get Your Content Noticed Online with This One Tactic

    Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.

  • Marketing: New World, New Rules — Think Fast

    No matter what approach you use to evaluate your marketing, you have to be willing to act. If something is working, keep going. Things that sort of work may benefit from tweaking and further testing. If something fails out of the gate, abandon it — fast. It’s time for a new marketing scheme—one that is digital, agile and tested. We’ll focus on digital marketing and failing fast. Innovate, experiment, reevaluate, and repeat with these easy steps.

Gardner Business Media - Strategic Business Solutions