Create Effective Show Communication for Your Hybrid Event
You may be considering a Hybrid Event, which involves a new digital experience for a select audience of exhibitors and attendees. Here are a few ways to enhance your communication to all your customers.

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Virtual Events: Through the Eyes of the Exhibitor
Exhibitors can increase their brand exposure and create valuable connections that can last beyond the event. Each exhibitor measures the success of their show differently, but here is an impressive statistic that can be a good testament to show the way virtual events can positively impact trade shows.
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The First Rule of Improvisation
A theater play and an industrial manufacturing expo seem to be two very distant spheres but are more similar than one might imagine. Maddalena used to do improvisational theater in the years before Gardner Business Media and now she finds out that there are a lot of things in common between her job and her favorite hobby. For example, the main rule of both: “Always say yes.”
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Map Your Show Mobile App Maximizes Attendee Experience
Maximize your attendee’s experience with a downloadable extension of your event’s data with functionality that allows the app to be used without an internet connection. The MYS Mobile App has exclusive features designed to increase on-site engagement and efficiency.