Mexican Media Brands
Top-Rated Email Marketing Software
Regardless of what is currently trending, email is still king. However, to have a stellar email marketing campaign, you first have to have the right software. Here is a list of the top seven email marketing tools according to TrustRadius.com.
Share
Chanell Alexander, Researcher
TrustRadius
In 2016, WBR Digital, a content and demand services generation provider, and e-marketing automation service provider, emarsys surveyed 254 U.S. professionals who worked for companies with $100 million in revenue. Their findings revealed 81, and 80 percent of respondents respectively felt email marketing drives customer acquisition and retention.
Smart Insights, a learning platform, published data that showed email marketing with higher conversion rates than social media efforts.
Regardless of what is currently trending, email is still king. However, to have a stellar email marketing campaign, you first have to have the right software. Here is a list of the top seven email marketing tools according to TrustRadius.com:
If you own a B2B company, Pinpointe is an option you should take seriously. The software allows users to target, segment, and track customers while also collecting data from sent campaigns. Pinpointe also enables users to integrate Salesforce.com and Google Analytics while boasting an easy-to-use HTML editor.
This email marketing software option is a one-stop shop for those who would like to track the buyer journey. GetResponse gives users the opportunity to follow the sales funnel from start to finish through workflow tracking feature while also developing landing pages, and having access to a personal server built for large sends.
Emma Email Marketing is all about customer personalization and automation. This software specializes in triggering sent emails and follow-up messages to selected lists based on how consumers interact with websites. Users can also segment customers into relevant email lists.
Mailer Lite
Not excited about having to master HTML? Mailer Lite has an attractive drag and drop feature for users who want to produce attractive emails without having to learn the ins and outs of coding. The program also includes subscriber management, embedded forms, and an unsubscribe page builder.
Robly puts the intelligence in email marketing AI. This company specializes in sending automatic follow-up emails one to ten days after initial messages were sent to increase opens, while the company’s AI program sends emails based on the time subscribers are most likely to open the emails.
If flexibility and ease of use are essential in an email marketing software selection, then SendGrid may be the best option. Users can manage recipients, schedule times for emails to be sent, test message variations, and create content all on one screen.
MailChimp is known for their robust analytics tracking, marketing automation trigger system, and features that allow marketers to create email campaigns on the go with the MailChimp App. However, this software really goes the distance for those with e-commerce platforms, as MailChimp integrates five of the most popular.
The Takeaway
Email is still a powerful tool for driving sales and marketing products. Email marketing software companies realize this and provide innovative features to solidify conversions. If marketers do their research, they can find a software that works best for their marketing approach and goals.
Need more information:
Chanell Alexander, Researcher
TrustRadius
9737 Great Hills Trail
Suite 340
Austin, TX 78759
About the Author
Chanell Alexander
Chanell currently resides in Atlanta, GA. When she’s not traveling and trying new restaurants in the Metro Atlanta area, she writes about the latest technology and tools for TrustRadius.
RELATED CONTENT
-
7 Important Email Marketing Tips for the B2B Marketer
It is difficult to make your audience notice your email let alone engage with it in the sea of emails all shouting for attention. So what can you do to make your emails stand out? There are many methods that have their own relative advantages and limitations. However, the following tips may help B2B marketers who want their emails to stand out above the rest.
-
Create Effective Show Communication for Your Hybrid Event
You may be considering a Hybrid Event, which involves a new digital experience for a select audience of exhibitors and attendees. Here are a few ways to enhance your communication to all your customers.
-
AI Can Revolutionize Your Content Marketing
AI is taking content marketing by storm allowing you to build smarter strategies with content that’s more personalized than ever before. AI can influence everything from your graphic design to your email marketing campaigns and provide real-time reporting on your content performance. Leveraging AI is the smart move - let’s see how it’s done.