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Top-Rated Email Marketing Software
Regardless of what is currently trending, email is still king. However, to have a stellar email marketing campaign, you first have to have the right software. Here is a list of the top seven email marketing tools according to TrustRadius.com.
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Chanell Alexander, Researcher
TrustRadius
In 2016, WBR Digital, a content and demand services generation provider, and e-marketing automation service provider, emarsys surveyed 254 U.S. professionals who worked for companies with $100 million in revenue. Their findings revealed 81, and 80 percent of respondents respectively felt email marketing drives customer acquisition and retention.
Smart Insights, a learning platform, published data that showed email marketing with higher conversion rates than social media efforts.
Regardless of what is currently trending, email is still king. However, to have a stellar email marketing campaign, you first have to have the right software. Here is a list of the top seven email marketing tools according to TrustRadius.com:
If you own a B2B company, Pinpointe is an option you should take seriously. The software allows users to target, segment, and track customers while also collecting data from sent campaigns. Pinpointe also enables users to integrate Salesforce.com and Google Analytics while boasting an easy-to-use HTML editor.
This email marketing software option is a one-stop shop for those who would like to track the buyer journey. GetResponse gives users the opportunity to follow the sales funnel from start to finish through workflow tracking feature while also developing landing pages, and having access to a personal server built for large sends.
Emma Email Marketing is all about customer personalization and automation. This software specializes in triggering sent emails and follow-up messages to selected lists based on how consumers interact with websites. Users can also segment customers into relevant email lists.
Mailer Lite
Not excited about having to master HTML? Mailer Lite has an attractive drag and drop feature for users who want to produce attractive emails without having to learn the ins and outs of coding. The program also includes subscriber management, embedded forms, and an unsubscribe page builder.
Robly puts the intelligence in email marketing AI. This company specializes in sending automatic follow-up emails one to ten days after initial messages were sent to increase opens, while the company’s AI program sends emails based on the time subscribers are most likely to open the emails.
If flexibility and ease of use are essential in an email marketing software selection, then SendGrid may be the best option. Users can manage recipients, schedule times for emails to be sent, test message variations, and create content all on one screen.
MailChimp is known for their robust analytics tracking, marketing automation trigger system, and features that allow marketers to create email campaigns on the go with the MailChimp App. However, this software really goes the distance for those with e-commerce platforms, as MailChimp integrates five of the most popular.
The Takeaway
Email is still a powerful tool for driving sales and marketing products. Email marketing software companies realize this and provide innovative features to solidify conversions. If marketers do their research, they can find a software that works best for their marketing approach and goals.
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Chanell Alexander, Researcher
TrustRadius
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Suite 340
Austin, TX 78759
About the Author
Chanell Alexander
Chanell currently resides in Atlanta, GA. When she’s not traveling and trying new restaurants in the Metro Atlanta area, she writes about the latest technology and tools for TrustRadius.
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