Mexican Media Brands
Today’s B2B Buyers Are Calling the Tune
B2B marketing is a dance between the marketer and the customer. The marketer must cater to the potential purchaser’s desire for more information, providing it until the right moment comes to convert the prospect into a customer.
#customerfocus
Share
Today’s B2B buyers are calling the tune and that tune is different from yesterday. The tempo is different and the dance steps are faster. And technology will not play the same tune this year. The tempo has changed. The music is different. And the dance steps are faster. So what can B2B marketers do? Despite all the change, marketing fundamentals remain the cornerstone of practice. Read more
RELATED CONTENT
-
Social Media: A Newer, Needed Toolset for B2B Marketing Success
Social media marketing has become a must-have in B2B. Harnessing its power, taking the reins of the journey and avoiding pitfalls are essential.
-
How to Use ChatGPT in B2B Content Marketing
ChatGPT is an AI-powered tool that can allow marketers to produce high-quality content in a fraction of the time it would take manually. Here are some opinions and tips on how to use ChatGPT from an experienced writers’ team.
-
The Best Way to Nurture Leads: Using Expert Content
You can strengthen your lead-nurturing efforts and improve your marketing and sales campaigns. But without effective lead nurturing strategies and tactics, like well-executed content marketing, the process can often feel difficult.