Published

Try These YouTube Video Tips and Watch Results Improve (or Not)

If you’re not getting the results you want from your videos, you need to start experimenting somewhere. So stop creating and promoting videos the way you’ve been doing it unless you’re happy with your results.
#videomarketing

Share

Stock Photo

Tim Schmoyer, founder of Video Creators, has a list of principles that starts with the reminder to know your audience. And there’s one thing that’s particularly important to know about your viewers. They’re all people. That seems obvious. But sometimes marketers forget this. When an audience member asked Tim whether his approach changes for B2B video versus B2C, he said it doesn’t. Here’s why: “You’re not targeting a corporation. You’re still targeting a person at the corporation who has a problem they’re trying to solve.” Read more

RELATED CONTENT

  • Improve Your Facebook Group Engagement

    In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.

  • B2B Research: A Powerful Marketing Tool

    The Gardner Business Media Industrial Buying Influence 2020 study findings can be used as a powerful marketing tool. The study provides demographic and psychographic details that help you better understand customers and prospects. We know knowledge is power and knowing how B2B industrial buying dynamics are changing is a key to successfully empowering your marketing.

  • Marketing Mistakes Could Be Fatal to Manufacturing Companies

    Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.

Gardner Business Media - Strategic Business Solutions