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Try These YouTube Video Tips and Watch Results Improve (or Not)
If you’re not getting the results you want from your videos, you need to start experimenting somewhere. So stop creating and promoting videos the way you’ve been doing it unless you’re happy with your results.
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Tim Schmoyer, founder of Video Creators, has a list of principles that starts with the reminder to know your audience. And there’s one thing that’s particularly important to know about your viewers. They’re all people. That seems obvious. But sometimes marketers forget this. When an audience member asked Tim whether his approach changes for B2B video versus B2C, he said it doesn’t. Here’s why: “You’re not targeting a corporation. You’re still targeting a person at the corporation who has a problem they’re trying to solve.” Read more
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Post-COVID Considerations for B2B Marketers
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