Published

Use 10-Point Checklist to Make Your Message Clear

The better you know the people in your audience, the easier it is to write well for them. Literally speak your audience’s language. Make your message clear, concise, consistent, and compelling.  
#copywriting

Share

Stock Photo

A great message reflects a deep understanding of the people in your audience. The better you know the people in your audience, the easier it is to write well for them. You can literally speak your audience’s language and make your message clear, concise, consistent, and compelling. With a Message Map, you see what to say so you say what you mean — in a way that your audience understands every time. To become even clearer in communications, use this 10-point checklist. Read more

RELATED CONTENT

  • Write Smarter/Faster With Tips From Top Content Creator Posts

    Content creators recognize the struggle to find the right word, craft the right phrase, or just get the darn thing done. This post is loaded with helpful reminders and ideas from the most popular articles on the Content Marketing Institute blog in this category (plus links to many more).

  • Why You Should Doubt Headline Best Practices Advice (Except This)

    The headline isn’t six words long. And, according to advice on the internet, that’s the optimal headline length. You might have spotted a clue that signals how suspect that advice is. The very headline that promises to reveal the optimal word count comes in at double that “ideal” length.

  • 7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

    Neuro copywriting has nothing to do with manipulation. While it can relate to natural-language processing communication techniques like anchoring and mirroring, it’s more about the application of concrete, actionable writing techniques.

Gardner Business Media - Strategic Business Solutions