Use 10-Point Checklist to Make Your Message Clear
The better you know the people in your audience, the easier it is to write well for them. Literally speak your audience’s language. Make your message clear, concise, consistent, and compelling.
#copywriting

A great message reflects a deep understanding of the people in your audience. The better you know the people in your audience, the easier it is to write well for them. You can literally speak your audience’s language and make your message clear, concise, consistent, and compelling. With a Message Map, you see what to say so you say what you mean — in a way that your audience understands every time. To become even clearer in communications, use this 10-point checklist. Read more
RELATED CONTENT
-
The Art of Letting Live and Letting Go
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.
-
Psychological Tactics to Write Attention-Grabbing Headlines
A headline can be as important as the content itself. A study found that 59 percent of articles shared on social media weren’t even clicked on by the user. Headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content. When you improve content headlines in your online business, the needle will move. Here are four techniques that will make your next headline more persuasive.
-
Write Smarter/Faster With Tips From Top Content Creator Posts
Content creators recognize the struggle to find the right word, craft the right phrase, or just get the darn thing done. This post is loaded with helpful reminders and ideas from the most popular articles on the Content Marketing Institute blog in this category (plus links to many more).