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7 Neuro Writing Tactics to Get Inside the Minds of Your Audience
Neuro copywriting has nothing to do with manipulation. While it can relate to natural-language processing communication techniques like anchoring and mirroring, it’s more about the application of concrete, actionable writing techniques.
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Neuro writing applies language patterns to create persuasive, brain-friendly content. Write with human psychology in mind and you’ll engage audiences, win their trust, and motivate them to choose your content and your brand. Use these seven tricks to jump inside your audience’s heads and take your content marketing to the next level. Read more
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Bob Bly is a direct response copywriter recognized for writing copy that sets new sales records and improves marketing ROI. He has 4 decades of experience in direct response and business-to-business marketing and is the author of more than 100 books including The Copywriter’s Handbook.