Mexican Media Brands
What Is Brand Loyalty and Why Your Brand Needs It
In Part 1 of the series, Building Brand Loyalty, you’ll learn what brand loyalty is and why it matters to your brand and your business. It is always cheaper to retain existing customers than it is to acquire new customers, and brand loyalists aren’t just repeat purchasers. They’re also vocal brand advocates that create word-of-mouth marketing which turns into new business. Building brand loyalty should be a strategic imperative for every business.
#brandbuilding
Share
In Part 1 of the series, Building Brand Loyalty, you’ll learn what brand loyalty is and why it matters to your brand and your business. It is always cheaper to retain existing customers than it is to acquire new customers, and brand loyalists aren’t just repeat purchasers. They’re also vocal brand advocates that create word-of-mouth marketing which turns into new business. Building brand loyalty should be a strategic imperative for every business. Read more
RELATED CONTENT
-
The QSP Trap and How Manufacturers Can Achieve Effective Brand Differentiation
Is your brand victim to the most common brand positioning trap that captures manufacturers? Find out and learn how to achieve effective brand differentiation in the process.
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.