Who Are You, as a Brand? Do You Know?
Your brand must be consistent and in line with your organization’s culture, but it also has to be unique, and different from your competitors in significant ways or you won’t stand out. It still also needs to accurately represent what you build, sell, or service while fitting in with your industry in order to build an audience that identifies with and supports your brand.
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Creating a Brand Identity -- Logo Logic
Establishing brand identity is important, and consistent logo appearance is key. Here’s food for thought in designing or deploying yours. How do you keep your logo, and its contribution to brand identity, intact and recognizable, wherever used? Here are three insights and a big conclusion. It’s your brand . . . your logo. You need to control its use in every way possible to maintain consistency.
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Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
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