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Who Are You, as a Brand? Do You Know?

Your brand must be consistent and in line with your organization’s culture, but it also has to be unique, and different from your competitors in significant ways or you won’t stand out. It still also needs to accurately represent what you build, sell, or service while fitting in with your industry in order to build an audience that identifies with and supports your brand.
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Knowing your competition and their angle will help you develop your unique brand. While your audience provides you with direct input about your brand, your competition provides information in a more indirect way. Who is your competition as a brand? What’s their culture? How can your organization draw inspiration from competitors while also differentiating yourself from them? Read more
 

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