Mexican Media Brands
Why Brand Counts
Brands have evolved beyond a single logo and a tagline to serve a myriad of purposes. A variety of sources return evidence to support that a strong brand is more compelling than ever. No longer limited to marketing metrics, the impact of brand can be felt in business outcomes. It is imperative to elevate brand discussion to the strategic realm and evaluate it via strategic metrics. Here are multiple studies with perspectives on the value of brand.
#brandbuilding
Share
Today, brands have evolved beyond a single logo and a tagline to serve a myriad of purposes. Though the nature of its expanding functions makes brand difficult to assess, a variety of sources return evidence to support that a strong brand is more compelling than ever. No longer limited to marketing metrics, the impact of brand can now be felt in business outcomes. It is therefore imperative to elevate brand discussion to the strategic realm and evaluate it via strategic metrics. Here is a compilation of multiple studies with perspectives on the value of brand. Read more
RELATED CONTENT
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.