Mexican Media Brands
Why You Need Brand and Messaging Architecture
Before you can develop the best method of distributing a message, you have to have the right message. And before you can have the right message, you have to have the right messaging structure – a structure that leverages every possible efficiency and gives individual brand assets and the overall brand the best possible chance for success.
#brandbuilding
Share
Once a solid brand positioning+messaging architecture is developed, it functions not only as a strategic platform to focus and direct marketing assets, but also as a key creative guide, translating messaging strategy into tangible and relevant stories. Overarching Story Platforms work to articulate those individual stories. Read more
RELATED CONTENT
-
Brand Insistence Vs. Brand Loyalty
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.
-
Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.
-
Creating a Brand Identity -- Logo Logic
Establishing brand identity is important, and consistent logo appearance is key. Here’s food for thought in designing or deploying yours. How do you keep your logo, and its contribution to brand identity, intact and recognizable, wherever used? Here are three insights and a big conclusion. It’s your brand . . . your logo. You need to control its use in every way possible to maintain consistency.