AI Can Revolutionize Your Content Marketing

For some people, a content marketing strategy can seem about as appealing as shouting into the void. In a competitive landscape, getting results from content marketing can be a challenge. Now however, AI is taking content marketing by storm allowing you to build smarter strategies with content that’s more personalized than ever before. AI can influence everything from your graphic design to your email marketing campaigns and provide real-time reporting on your content performance. Leveraging AI is the smart move - let’s see how it’s done.

Graphic Design

Graphic design was once an elite and mysterious skill and designers performed a kind of alchemy in converting the lead of graphics into gold standard design. It’s essential for your brand to have sophisticated and consistent imagery around it so that your digital identity is unmistakably yours. That’s why graphic design is key to optimized content marketing.

Now thanks to AI, graphic design is no longer the preserve of the designer elite and everyone can create beautiful design work with ease. With tools such as Adobe Spark you can create great graphics, images for social media, blog headers and more. Let AI guide your design choices.

Content Conversion Optimization

In an increasingly cynical digital landscape, getting people to part with their email address can be like taking blood from the proverbial stone. But these email addresses really are the lifeblood of your digital marketing strategy and form the leads that you can convert into profits. To this end, you’d be right in investing a lot of time and effort into landing pages and calls to action (CTAs) on your website.

Now you can leverage AI to take the labor out of optimized conversion content, and create better, more specific and audience-centric content in a flash. James G. Daniel, tech blogger at Paper Fellows and OXEssays, explains how “AI tools can take your personal content and optimize it for your audience based on data and analytics that track your audience’s specific preferences. An AI tool such as Atom Reach can optimize everything from your marketing emails to your product descriptions, helping you perfect your content and generate more leads than ever before.”

Personalized Content Distribution

Personalized content is more likely to make a splash with your audience as it grabs their attention and suits their preferences. Any brand seeking to expand in the digital realm should be providing users with a personalized experience, yet this is a huge challenge without analytics and AI to guide the way.

Keywee is one AI tool that can create powerful personalized content for your audience. Equipped with a natural language processor, Keywee can understand your past content, discover what performed the best with audience segments and then interpret this information to produce new targeted content that hits the mark. As well as this, it generates real-time insights and in-depth reports that can further guide your content marketing strategy and give you a huge ROI.

Automated Content Curation

Content marketing has been proving itself over the last few years as the best way to engage your audience and grow your brand. Yet with a proliferation of content to share it can become incredibly time-consuming filtering through what you could share online. Now artificial intelligence can finally be applied to content creating as machine learning algorithms use big data to understand what performs best on your channels.

Curata is one such content-curation AI tool. William Campbell, marketing expert at State Of Writing and Essayroo, describes how “Curata is incredibly effective at optimizing your content marketing strategy and allows you to make sure your brand goes out with every piece of content shared. This creates great exposure for you and your business.”

Email Personalization

The power of email marketing to contact people directly and generate great engagement makes it a popular choice for many digital marketing strategies. Unfortunately, email marketing often misses its mark as marketing emails remain unopened, binned or returned. Personalizing email marketing content is an essential strategy to catch the eye of readers and make sure you’re getting the best ROI out of your email campaigns.

AI tools can help with this by personalizing newsletter content based on user data so that your marketing emails feel like personal missives and create a strong connection between your audience and your brand. Applying artificial intelligence such as Rasa.io for your email marketing can allow you to curate targeted email marketing campaigns that maintain a consistent voice for your brand.

Intelligent Design

The power of AI to leverage huge volumes of data can provide deep insights into the best performing content. Simultaneously you can personalize content like never before to generate huge interest in your brand. Using AI to fuel your content marketing can optimize your strategies while saving you time and letting you concentrate on building great products. Get smart!

Need more information:
Katherine Rundell
Script writer, UKWritings and Academized
Blogger, Write My Essay

About the Author

Katherine Rundell

Katherine Rundell is a script writer at UKWritings and Academized and a blogger at Write My Essay. Ever since she packed in the day job to pursue the freelance career of her dreams, she has been honing the art of productivity to achieve greater success.