Managing a Product Blog? Here’s What You Need to Know
How do you use your product blog to support sales without actually, well — selling? To help you get started, here’s a deeper dive into product blogging best practices to get you feeling inspired.
#copywriting

Buyers today see right through advertising messages in most cases. They want authenticity — and they want to know exactly how your product will be valuable to them in real life. How do you use your product blog to support sales without actually, well — selling? To help you get started, we’ll dive deeper into product blogging best practices to get you feeling inspired. Read more
RELATED CONTENT
-
Write Smarter/Faster With Tips From Top Content Creator Posts
Content creators recognize the struggle to find the right word, craft the right phrase, or just get the darn thing done. This post is loaded with helpful reminders and ideas from the most popular articles on the Content Marketing Institute blog in this category (plus links to many more).
-
The Hybrid Way
Assistant Editor Evan Doran discusses the hybrid nature of work at Gardner: both in terms of workplace and in terms of workpieces.
-
Learning to Weave Together Industry Stories
Hannah Mason, Associate Editor at CompositesWorld, reflects on the ongoing learning process that is part of a Gardner Business Media editor job.