Mexican Media Brands
Tips for Writing an Effective B2B Lead Generation Email
Email is one of the trickier content marketing channels to master. Don’t let your email get sidelined, keep them in the inbox and out of the spam folder by creating creative, personal and compelling emails.
#leadgeneration
Share
Creating emails to generate business leads involves a lot of trial and error and will require a great deal of A/B testing and a careful eye on your analytics, but don’t get discouraged. Keep refining your approach, pitch, and the overall design, as you can always get better. You can also try to put yourself in the reader’s shoes and think about what kind of message might compel YOU to take the next step. Don’t forget, having information that can help your potential customer with their pain points is a key in getting (and holding) their attention. Read more
RELATED CONTENT
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
13 Ideas to Attract B2B Leads
Every B2B marketer strives for leads no matter how many leads their business is currently producing. Here are 13 ideas that will help you attract leads and rule the market.
-
Tools of the Trade: Maximizing Trade Show Sales – Lead Qualification
You’ve carefully scheduled the right show, the booth looks great and people are filling the hall. Now what?