Ways to Avoid Social Marketing Missteps
In the digital age of texts, tweets, likes and posts, what steps should companies take to successfully integrate social media into their business marketing strategies?

Social media has become an integral part of many companies’ marketing strategy. It informs trends, shapes consumer behavior, and allows companies to promote their businesses to large, diverse audiences at the tap of their fingertips. However, studies show that while more than 90% of companies use social media to market, many struggle to see a significant ROI. Incorporating social media into your marketing campaigns has a high ROI without breaking the budget. It just takes planning. What steps should more companies take to successfully integrate social media into their overall business marketing strategies? Read more
RELATED CONTENT
-
How Social Media Increases Brand Awareness
Social media has proven to be a key factor in creating brand awareness. This is because social media is a great platform for brands to maintain customer relationships, while also having the opportunity to be found by new leads. In fact, a lot of people learn about new brands because it was mentioned by a friend on social media. Let’s cover a few ways social media is used to build brand awareness.
-
Everything You Wanted to Know About Industrial Marketing Today but Were Afraid to Ask
A game plan for new realities in industrial marketing. Trends becomes a tide. Younger buyers will soon call the shots. Be ready!
-
YouTube Marketing: What Marketers Need to Know
Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, listen to this interview with Nick Nimmin on the Social Media Marketing Podcast. You’ll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with value-based videos on YouTube.