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Ways to Avoid Social Marketing Missteps
In the digital age of texts, tweets, likes and posts, what steps should companies take to successfully integrate social media into their business marketing strategies?
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Social media has become an integral part of many companies’ marketing strategy. It informs trends, shapes consumer behavior, and allows companies to promote their businesses to large, diverse audiences at the tap of their fingertips. However, studies show that while more than 90% of companies use social media to market, many struggle to see a significant ROI. Incorporating social media into your marketing campaigns has a high ROI without breaking the budget. It just takes planning. What steps should more companies take to successfully integrate social media into their overall business marketing strategies? Read more
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