Mexican Media Brands
Why You Should Doubt Headline Best Practices Advice (Except This)
The headline isn’t six words long. And, according to advice on the internet, that’s the optimal headline length. You might have spotted a clue that signals how suspect that advice is. The very headline that promises to reveal the optimal word count comes in at double that “ideal” length.
#copywriting
Share
It’s easy to understand why people search for headline best practices (and why people write so many of them). Headlines are powerful. Content marketers, publishers, and creators all hope to find a magic formula to prompt millions of people to click the headline and read the article. But your hopes will be dashed if you focus on smashing your headline into the “perfect” box. Let’s explore why you should approach most of the advice out there with a try-but-verify attitude. Read more
RELATED CONTENT
-
The Hybrid Way
Assistant Editor Evan Doran discusses the hybrid nature of work at Gardner: both in terms of workplace and in terms of workpieces.
-
Psychological Tactics to Write Attention-Grabbing Headlines
A headline can be as important as the content itself. A study found that 59 percent of articles shared on social media weren’t even clicked on by the user. Headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content. When you improve content headlines in your online business, the needle will move. Here are four techniques that will make your next headline more persuasive.
-
The Art of Letting Live and Letting Go
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.