Mexican Media Brands
Why You Should Doubt Headline Best Practices Advice (Except This)
The headline isn’t six words long. And, according to advice on the internet, that’s the optimal headline length. You might have spotted a clue that signals how suspect that advice is. The very headline that promises to reveal the optimal word count comes in at double that “ideal” length.
#copywriting
Share
It’s easy to understand why people search for headline best practices (and why people write so many of them). Headlines are powerful. Content marketers, publishers, and creators all hope to find a magic formula to prompt millions of people to click the headline and read the article. But your hopes will be dashed if you focus on smashing your headline into the “perfect” box. Let’s explore why you should approach most of the advice out there with a try-but-verify attitude. Read more
RELATED CONTENT
-
The Art of Letting Live and Letting Go
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.
-
This Is How AI Content Marketing Will Shake Up 2022
Content marketing is at the heart of customer engagement, and, while these next-gen writing tools can’t do the job on their own (there is still a salient role for a capable content writer), they are a savvy method of giving your outreach efforts the Midas touch.
-
Content Writing Tips Every Writer Needs to Know
These content writing tips can help you gain higher visibility and rankings on Google results pages, better engagement with readers, and an optimized writing process to make your workload easier.