Why You Should Doubt Headline Best Practices Advice (Except This)
The headline isn’t six words long. And, according to advice on the internet, that’s the optimal headline length. You might have spotted a clue that signals how suspect that advice is. The very headline that promises to reveal the optimal word count comes in at double that “ideal” length.
#copywriting

It’s easy to understand why people search for headline best practices (and why people write so many of them). Headlines are powerful. Content marketers, publishers, and creators all hope to find a magic formula to prompt millions of people to click the headline and read the article. But your hopes will be dashed if you focus on smashing your headline into the “perfect” box. Let’s explore why you should approach most of the advice out there with a try-but-verify attitude. Read more
RELATED CONTENT
-
The Hybrid Way
Assistant Editor Evan Doran discusses the hybrid nature of work at Gardner: both in terms of workplace and in terms of workpieces.
-
Learning to Weave Together Industry Stories
Hannah Mason, Associate Editor at CompositesWorld, reflects on the ongoing learning process that is part of a Gardner Business Media editor job.
-
Bad Press Releases: 14 Rookie Mistakes to Avoid
A bad press release can sink your marketing campaign. Improve your impact and cultivate a strong brand presence with your audience by avoiding these 14 common mistakes.