DESIGN

Marketing

Adopted into Manufacturing

Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.

Content Marketing

AI Can Revolutionize Your Content Marketing

AI is taking content marketing by storm allowing you to build smarter strategies with content that’s more personalized than ever before. AI can influence everything from your graphic design to your email marketing campaigns and provide real-time reporting on your content performance. Leveraging AI is the smart move - let’s see how it’s done.

Web and Digital Marketing

Inclusive Web Design with SEO Wins

Inclusive web design with SEO creates new opportunities for digital marketers and web designers. Website conversions depend on how well webpages assist people with decision making starting from search queries. Your role as an SEO is making webpages appear in search engine results at the precise moment for the exact people requesting them. Inclusive design opens up a world of possibilities to reach a greater target market. Avoiding an accessibility ADA lawsuit is driving companies to seek accessibility specialists. Many SEO consultants and agencies are adding inclusive design and accessibility to prevent the threat of a lawsuit and because their clients are investing in their branding and meeting competitive marketing challenges. SEO and inclusive design provide great opportunities for you in 2020.