How to Create the Perfect Headline for Clicks and Shares
Since most people at first only see the headline and at most a picture, most of the time it is the headline that decides if people are going to click or engage.
#copywriting

One headline can make or break your marketing success. Often it is not the content itself that decides whether your piece of content is going to give you the success you are looking for. Since most people at first only see the headline and at most a picture, most of the time it is the headline that decides if people are going to click or engage. Read more
RELATED CONTENT
-
Why You Should Doubt Headline Best Practices Advice (Except This)
The headline isn’t six words long. And, according to advice on the internet, that’s the optimal headline length. You might have spotted a clue that signals how suspect that advice is. The very headline that promises to reveal the optimal word count comes in at double that “ideal” length.
-
SEO Tools No B2B Content Marketer Should Be Without
Reaching the goal of Page 1 visibility (or even the top of Page 1) is key to a content marketing strategy. But with the right tools—and some of them free to use—you can optimize your content effectively and see your SEO scores soar.
-
The Hybrid Way
Assistant Editor Evan Doran discusses the hybrid nature of work at Gardner: both in terms of workplace and in terms of workpieces.