Mexican Media Brands
ZF Buys Imaging Specialist
ZF Friedrichshafen AG is acquiring 90% of Simi Reality Motion Systems GmbH, a German developer of imaging software that ZF plans to integrate with its occupant restraint systems.
Share
ZF Friedrichshafen AG is acquiring 90% of Simi Reality Motion Systems GmbH, a German developer of imaging software that ZF plans to integrate with its occupant restraint systems. Terms weren’t disclosed.
Founded in 1992, Simi Reality uses high-speed cameras to detect, monitor and analyze human movements. The company initially focused on systems for medicine and sports applications, but it has since expanded into automotive, entertainment and industrial markets.
Simi Reality’s imaging technology will help identify an occupant’s location within a vehicle. This will enable ZF to tailor airbag deployment to a passenger’s position, which the supplier notes will become increasingly important as seating positions change in vehicles that drive themselves.
Simi Reality currently has about 35 employees, most of whom are software engineers. Founder Andreas Russ is retiring in conjunction with the ZF acquisition. His sons Pascal and Philipp will head the business under ZF’s control.
RELATED CONTENT
-
On Automotive: An All Electric Edition
A look at electric vehicle-related developments, from new products to recycling old batteries.
-
When Automated Production Turning is the Low-Cost Option
For the right parts, or families of parts, an automated CNC turning cell is simply the least expensive way to produce high-quality parts. Here’s why.
-
Engineering the 2019 Jeep Cherokee
The Jeep Cherokee, which was launched in its current manifestation as a model year 2014 vehicle, and which has just undergone a major refresh for MY 2019, is nothing if not a solid success.
