How to Create a Powerful Headline in 7 Simple Steps
With so much riding on the headlines, coming up with the perfect sentence to appear above the article can be challenging. Here is a seven-point checklist to help you create effective headlines every time.
#copywriting
Not only does the headline have to explain what the content is about (or entice the reader), but it also must contribute to the business goal of the content. To get it right, it helps to define your marketing reason for the content, your intended audience, and the unique reason its members want to read this particular content. By getting that right, you’re well on your way to crafting an accurate headline that reflects your brand’s voice and packs a punch. And that’s the formula for any great headline. Read more
RELATED CONTENT
-
How to Use ChatGPT in B2B Content Marketing
ChatGPT is an AI-powered tool that can allow marketers to produce high-quality content in a fraction of the time it would take manually. Here are some opinions and tips on how to use ChatGPT from an experienced writers’ team.
-
9 Tips for Using Numbers More Effectively in Your Copy
Bob Bly is a direct response copywriter recognized for writing copy that sets new sales records and improves marketing ROI. He has 4 decades of experience in direct response and business-to-business marketing and is the author of more than 100 books including The Copywriter’s Handbook.
-
Write Web Content That Captures Attention
The purpose of the tips in this article is to help you write and organize your website content so that it fulfills best-practices for on-page search engine optimization, pleasing not only search engines but also users.