MODERN MACHINE SHOP MAGAZINE

on sharing, yachting, fueling, winning, & erping

Subscribe to a car then share it. . .Bentley’s sumptuous yacht interior. . . lithium, oil and hydrogen. . .from full-size to 1:64. . .Toyota’s new Crowns. . .ranking countries by green-cred. . . clever speaker design. . .another amazing Accord. . .Mazda helps you on your holiday drives. . .

on lots of electric trucks. . .Grand Highlander. . .atomically analyzing additive. . .geometric designs. . .Dodge Hornet. . .

EVs slowdown. . .Ram’s latest in electricity. . .the Grand Highlander is. . .additive at the atomic level. . .advanced—and retro—designs. . .the Dodge Hornet. . .Rimac in reverse. . .

on Alfa, eco-interiors, Honda scooter, Genesis EV, and more

Alfa Romeo’s approach. . .Kia’s interior concepts. . .fuel type quiz. . .Ford on manufacturing. . .suppliers at risk. . .Chinese EV demand. . .Honda’s Motocompacto. . .MINI Countryman. . .Genesis Electrified GV70. . .
#interior

Five Tools to Improve Your Webinar Audience Engagement

Learn how to boost engagement in your webinars to keep your audience tuned in and connected to your message. Abby Hull, director of digital products, reviews five tools you can use today in your broadcasts.

on color, charging, tariffs, hybrids, metallurgy, & more

Can color make companies more competitive. . .the surprising differences in charging emissions. . .why the EU and the UK may lose EV volumes. . .Ford finds hybrids still sell. . .AI comes to metallurgical inspection. . .Toyota Corolla Cross Hybrid. . .a 301-vehicle difference over nine months. . .
#Acura

on fuel cells, eFuels, a sensor to know, & aging vehicles

Don’t count out fuel cell vehicles. . .eFuels can extend the lives of ICEs. . .new sensor tech for autonomous vehicles. . .vehicles are getting older. . .Kia contributes to ocean cleanup. . .Miata. . .student set amazing speed record

on German cars, hybrids, EVs, and even ICEs

BMW Neue Klasse. . .VW Group turns to design. . .the non-uniformity of taste. . .Toyota’s Crown. . .BYD launches new hybrid. . .Europeans still build plenty of internal combustion engines. . .
#hybrid

on Kia EV9, Martian tire, importance of innovation, customer satisfaction, & the lithium challenge

Kia EV9. . .conceptual tire for Mars. . .the tech experience. . .customer satisfaction. . .women drivers are better. . .lithium demand. . .Range Rover Sport review. . .safety for EVs. . .Euro powertrain sales. . .

Veteran Marketers Know How Print Plays in Their Plans. Do You?

There’s more than enough research showing print engenders higher recall and a satisfying social effect with readers.

Communication That Seems Obvious Isn’t

Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.

Numbers Don't Lie

In manufacturing, mathematics is a defining element. In fact, much of the innovation that manufacturing has introduced is the result of a solid foundation in mathematics. Mauricio Pineda, Associate Editor of Modern Machine Shop Mexico writes about how mathematics is fundamental to information analysis in manufacturing.

Teaching an Old(?) Dog New Tricks

You’re never too old to learn something new. Cara Decknadel, Digital Editor for MoldMaking Technology and CompositesWorld, writes about the importance of hobbies and challenging yourself.