Mexican Media Brands
Tips for Writing Effective Email Copy
Write emails with the prospect or customer in mind, not the company. Remember that even in B2B, people make the buying decisions. And, professionally written lead generation and lead nurturing emails get higher open rates, and more responses.
SEO: Do or Die! – How to Build a Successful B2B SEO Strategy
A sound SEO strategy helps cut through the clutter of the many businesses vying for attention on search engines. It also gives potential customers a clear and concise message about the company, generates quality leads, improves search engine page rankings and builds brand confidence. So, if you are not already building an SEO strategy for your business, it’s time you did. Here are a few pointers to get you started.
Making the Case for Print Advertising
Does print advertising still have a place in today’s marketing mix? The surge of Internet and social media advertising has caused many of us to ponder just that. Here’s what print advertising may be able to do for you.
The 3 Main Types of Personas and Why They’re Important
The reality of marketing is that most people only care about you in the context of their needs. So as marketers and advertisers, we must take the time to understand what our audience wants to hear, not what we want to say. Don’t assume what you want to say is what everyone wants to hear. An important first step to this is creating ‘personas’ of our potential audience.
7 Key Strategies to Debunk a Serious Exhibitor Myth
There’s a myth out there that many exhibitors believe. That myth is that show management assume total responsibility for attracting prospects to the show, and then directing them to your exhibit to buy your products/services.
SEO Is No Longer Just Search Engine Optimization
Search engine optimization (SEO) is just a small subset of online marketing. Just like print ads, direct mail, and telemarketing are subsets of traditional offline marketing. However, something very interesting has happened in the evolution of SEO that will forever change its definition. SEO is no longer just search engine optimization.
3 Tips for Using Video in Email Marketing
Video is now a significant part of the marketing mix, with 93% of marketing professionals using the technology this year, according to a new report co-sponsored by ReelSEO, The Web Video Marketing Council and Flimp Media.
Creative Advertising in Print: A Brand-Building Double Play
Building a strong brand is a careful, strategic process that requires creativity, consistency, and communication over time. In this digital age, it’s important to utilize every means and medium at your disposal to spread your brand message, tempered by the strategic use of targeted vehicles most meaningful to your demographic. Building a strong, strategically crafted and executed Integrated Marketing Communications (IMC) program is a keystone for success.
Seven Essential Features of Effective B2B Websites
Your website offers a first impression to many visitors coming into contact with your business for the first time and needs to represent who you are and what you offer. Start by defining your requirements to increase the chance of success and cover these seven areas.
“Prove to me that it works.”
Break out of the bad habit of trying to defend budgets and cross over into the place where you really need to be: persuading the senior management of your company to think of communication as an investment, rather than as a cost. Demonstrate how you are contributing to the achievement of specific, measurable company objectives – sales and marketing goals or strategic initiatives. Get away from measuring output into measuring outcomes and the real return on investments in communications efforts.
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Effective Marketing Isn’t Easy — Or Cheap
It’s now harder than ever to market a business. Marketing today is confusing, chaotic, and constantly changing.
96 Percent of Business Media Users Rely on Trade Magazines and Websites to Make Purchase Decisions
The Value of B-to-B Report shows that business-to-business media, including events, magazines, websites and more, are extremely effective in connecting buyers and sellers. The research shows that trade publishers are growing in importance, reaching business people in new ways and remaining a vital resource for their customers.