Mexican Media Brands
Don’t Squat with Your Spurs On! Using Traditional and New Media to Sell Your Business
Favoring new media over more traditional approaches is as limiting as it is short-sighted. For your message to have the kind of impact and reach you want it to (that is, the kind that drives sales and gives you the competitive edge), you need to funnel it through as many channels as possible. Here are a few guidelines to keep in mind as you do.
How to Lay the Foundation for Your SEO
Creating a webpage that is relevant for your target keyword will get you into the running, but it’s usually not enough to outrank all of your competitors. How does Google rank all of the relevant pages? How do you get links from other websites? If you complete these steps, you’ll be well on your way to ranking in Google for your target keywords.
Marketing Spending as a Percentage of Firm Revenues by Firm and Industry
The results of the marketing spending as a percentage of firm revenues by firm and industry information was published in the February 2013 survey by CMO.com.
How to Do Keyword Research for SEO
Good SEO begins with good keyword research. If you don’t know the ways people are seeking your content, it’s pretty hard to ensure that your content “speaks” to them using the words they search for.
How to Justify Ads in Print Magazines
Magazine Media deliver powerful relationships that influence, inspire, and endure. The Magazine Media brand experience is based on trusted editorial, complemented by relevant advertising.
Print Advertising is Dead. Or is it?
Whenever something new emerges in communications, people assume the previous technology will become obsolete. But, look at history. TV did not kill radio. Cable TV did not kill over-the-air broadcast. Is the same true of print advertising?
Yours FREE -- Bob Bly's B2B Marketing Handbook
In Bob Bly’s free 147-page e-book, The B2B Marketing Handbook, you’ll discover: the 6 key components of an effective B2B offer … 4 steps to writing winning SEO copy … 5 ways to build a large and profitable e-list of prospects … what’s working in e-mail marketing today … how to write technically accurate copy for B2B products … and more
Online Site Helps Manufacturers Find the Perfect New Machine. Sellers Find Out Who's Buying It.
Techspex, an online directory of the machine tool industry, gives its customers the contact information of companies getting ready to buy products like it sells. The unique feature of Techspex is its searchable model specification database. Register and construct your query on new machine databases now.
7 Reasons Print Will Make a Comeback
Print can still play an important role in your overall content marketing. The print vehicle is still the best medium on the planet for thinking outside the box and asking yourself tough questions based on what you read. What excites marketers and media buyers is what IS NOT being done. They want to do something different ... something new. Many marketers talk about leveraging print as something new in their marketing mix. Unbelievable.
Know the Real Customer and Separate Yourself from the Competition
Here are some thoughts to ponder as you really look at the customers who sell your products for you and their customer. While not directly your customer, they are often not given the full access to the manufacturer to help them. Those manufacturers that have figured it out, and there are many, are separating themselves from the competition.
Best Practices for B2B Email Marketing Campaigns
Besides being extremely cost efficient and quite effective, they’re a breeze to build, simple to edit and can be measured. Let’s take a look at a few best practices so that you can build and launch a successful email marketing initiative.
The Complete Guide to B2B Web Strategy
In this paper is presented a picture of B2B web strategy from defining your goals, through a useful “how-to” cookbook, right up to measuring the results. Whether you’re a rank beginner, or working to further improve your existing web marketing effort, you should find some ideas here that will help you do your job more effectively.