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How Gardner Events Learned to Pivot to a Virtual Environment
By: Jacquie Webb, Event Manager, Gardner Business Media
The events industry came to an abrupt halt in 2020, but through the chaos Gardner events learned how to pivot to a virtual environment by using new technology and strategies that will carry on into future events.
Brand Insistence Vs. Brand Loyalty
By: Mitchell Goozé, Principal, Customer Manufacturing Group
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.
#brandbuilding
The Hybrid Way
By: Evan Doran, Assistant Editor, Modern Machine Shop Editorial Team
Assistant Editor Evan Doran discusses the hybrid nature of work at Gardner: both in terms of workplace and in terms of workpieces.
#copywriting
Drive More Web Traffic from Social Media
By: Madison Tierney, Top Tier Communications
These helpful social media tactics can drive more traffic to your site. If you’re consistent in your efforts, you eventually will start noticing results. How can you reap the web traffic benefit and more? Here are nine ways to help.
Creating The WOW Experience
By: Shep Hyken, Chief Amazement Officer, Shepard Presentations
Do you want a WOW experience from the brands and vendors you do business with? Of course, that’s a rhetorical question. Everyone wants it. But is it reasonable to expect that you can deliver a consistent WOW experience? It depends on your definition of WOW.
#customerfocus
When B2B Marketing Just ‘Feels Right’
By: Cory Treffiletti, Featured Contributor, Media Insider
Great B2B marketing taps into emotion. It enables your brand to be the one that your customer thinks about first when they need to solve a problem. There are many options to choose from, but one that “feels right.” How do you create that “feels right” situation for your B2B marketing?
#brandbuilding
Stop Networking, Start Building Relationships
By: D. Keith Pigues, CEO, Luminas Strategy
Keith Pigues, founder and CEO of Luminas Strategy, recently talked to Innovation Interns about the importance of building relationships in the professional world. The conversation, hosted by Eship Entrepreneur-in-Residence Chi Ngowu, gave some insight about making connections and building a successful team to guide students through their personal and professional lives.
#brandbuilding
Improve Video Retention Rates
By: Randall-Reilly
To make the most of your video marketing, make sure your audience is watching each video in full. Improve retention rates by creating a visually engaging video with an attention-grabbing introduction, and continually review analytics to troubleshoot drop off rates.
#videomarketing
Map Your Show Mobile App Maximizes Attendee Experience
By: Mandy Hull, Director of Marketing, Gardner Business Media/Map Your Show
Maximize your attendee’s experience with a downloadable extension of your event’s data with functionality that allows the app to be used without an internet connection. The MYS Mobile App has exclusive features designed to increase on-site engagement and efficiency.
Adding Depth and Dimension in B2B Market Research for SMBs
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications, Michael McClellan, President, Plexus Marketing Group, Inc.
The 3rd part of our blog on B2B market research focuses on a complementary form of agile research: qualitative ‘Voice-of-Customer’ (VOC) surveys. Like online surveys, VOC research is economical and can be implemented on a DIY basis. Qualitative VOC surveys perform a unique, strategic role in B2B research. They uncover key customer attitudes, motivations, needs and preferences, answering the ‘why’ questions that are often absent in survey-based quantitative research.
The 3 Cs: Connection, Community and Content
By: Christina Fuges, Editorial Director, MoldMaking Technology; and Technical Programming Director, Amerimold Expo, Gardner Business Media
Christina Fuges, Editorial Director, MoldMaking Technology; and Technical Programming Director, Amerimold Expo, discusses that through 23+ years of serving the mold manufacturing marketplace and covering its challenges and effective technology solutions how she has learned that the people side of the business is just as important.
Guide to Generate Leads with Your Content Marketing
By: Mary Fernandez, Professional Blogger
With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.