Mexican Media Brands
Web Content Best Practices: Publish High-Performance Articles
By: Andy Crestodina, Co-Founder/Chief Marketing Officer of Orbit Media
There are common traits that top-performing articles share. A great piece of digital content is assembled from many little elements, words, images, tags, media and formatting. These web content best practices are broken up into three separate lists: one for SEO, one for human psychology and one for additional media.
Marketing: New World, New Rules—Trip Down Customer Lane
The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.
#customerfocus
Capital Spending Survey Sees Machine Tool Buyers Seeking to Reduce Costs and Add Operational Flexibility
By: Steven Kline Jr., Chief Data Officer, Gardner Business Media
The 2021 Metalworking Capital Spending Survey from Gardner Intelligence shows overall purchasing declines but increased investment in higher-end machine tools such as turn-mill machines and five-axis machining centers.
Best Practices in Plants with In-Plant Stories
By: Richard G. Kline Sr., CEO, Gardner Business Media, Inc.
From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.
AI Can Revolutionize Your Content Marketing
By: Katherine Rundell, Script writer, UKWritings and Academized Blogger, Write My Essay
AI is taking content marketing by storm allowing you to build smarter strategies with content that’s more personalized than ever before. AI can influence everything from your graphic design to your email marketing campaigns and provide real-time reporting on your content performance. Leveraging AI is the smart move - let’s see how it’s done.
#design
Webinar Marketing Secrets that Drive Revenue
By: Michael Brenner, CEO and Founder of Marketing Insider Group
Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level.
#economics
Marketing: New World, New Rules — Think Fast
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
No matter what approach you use to evaluate your marketing, you have to be willing to act. If something is working, keep going. Things that sort of work may benefit from tweaking and further testing. If something fails out of the gate, abandon it — fast. It’s time for a new marketing scheme—one that is digital, agile and tested. We’ll focus on digital marketing and failing fast. Innovate, experiment, reevaluate, and repeat with these easy steps.
Finding Opportunities in the Chaos
By: Stephanie Hendrixson, Senior Editor, Additive Manufacturing/Co-Host of The Cool Parts Show
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.
YouTube Marketing: What Marketers Need to Know
By: Michael Stelzner, Founder and CEO, Social Media Examiner
Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, listen to this interview with Nick Nimmin on the Social Media Marketing Podcast. You’ll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with value-based videos on YouTube.
Get the Most From Your Content Marketing Operations
By: Clare McDermott, Co-Founder and Head of Strategy, Mantis Research
You need to create content that informs and educates on the issues that are most important to your customers and aligns with the purpose of your brand. Technology can make content marketers more productive and accountable. But too often we overlook the old-school systems, processes, and resources to optimize our content marketing engine. Here are the five must-have, low-tech concepts you need to focus on in the rest of 2020 and beyond.
Virtual Events: Through the Eyes of the Exhibitor
By: Map Your Show
Exhibitors can increase their brand exposure and create valuable connections that can last beyond the event. Each exhibitor measures the success of their show differently, but here is an impressive statistic that can be a good testament to show the way virtual events can positively impact trade shows.
Marketing: New World, New Rules — Experience is Everything
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
Experiences are memorable. Experiences build connections and breed associations. If you can give a customer a positive experience, they will remember you when they have a need — whether that is tomorrow or 12 months from now. Put 2020 back in order by adopting some new rules — and applying some fresh ideas.
#customerfocus