Mexican Media Brands
Key Takeaways from CMI’s 2022 B2B Content Marketing Research
By: Jess Shanahan
The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Here are the major takeaways.
#customerfocus
Brand vs. Product Advertising. What’s the Fuss?
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications,
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
#brandbuilding
Learning to Weave Together Industry Stories
By: Hannah Mason, Association Editor, CompositesWorld
Hannah Mason, Associate Editor at CompositesWorld, reflects on the ongoing learning process that is part of a Gardner Business Media editor job.
#copywriting
SEO is a Marathon — Keep Working on Your Site
By: Kristen Day, CEO/Founder, A Visual Business
Here are ideas on what you can do to keep adding value to your website and help to ensure its lifelong (business-long) journey.
#brandbuilding
Are Emotions the New B2B Marketing Tool?
By: Yogesh Shah, CEO, iResearch Services
What is the best way to connect on a human level? Appealing on an emotional level is the most effective way to engage with your audience. Take a moment to reflect and see if you have been marketing to your audience in the right way.
#customerfocus
How to Use Story to Boost Your YouTube Views
By: Michael Stelzner, Founder, Social Media Examiner and Social Media Marketing Society, and Tim Schmoyer, YouTube Strategist and Founder of Video Creators
In this article, you’ll discover a seven-step story framework for creating effective YouTube content that inspires action.
#brandbuilding
Surprising Things People Want from Branded Content
By: Joe Lazauskas, V.P. Marketing, Contently
What do Americans want from branded content? Most stated preferences that might surprise some marketers — and make them realize they’re missing a big opportunity. The author provides a highlight of three of the most surprising findings.
Getting Comfortable Outside of my Comfort Zone
By: Nate Fields, Digital Assistant Editor, Gardner Business Media
Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.
#copywriting
Get the Most From Your Webinars With 13 Repurposing Ideas
By: Alona Shalieieva, Customer Support Representative, GetProspect.com
Repurpose your webinars into a multitude of content formats to attract new audiences, reinforce messaging and promote your brand’s expertise.
#webdev
Surefire Tactics to Website Conversion Rate Optimization
By: Michael Brenner, CEO and Founder, Marketing Insider Group
To get the results you want, you need a CRO strategy that is genuine to consumers and stands out from your competitors. Read on for 5 unique, effective conversion rate optimization tactics you should start using right away.
#webdev
Answer 6 Key Questions for B2B Sales Lead Success
By: Acquire B2B
Never lose sight of the importance of your sales lead generation and development processes. Leads are the life blood of your sales team and channel partners, so always remember to keep your lead program as healthy as possible. Here are six key questions you’ll need good answers to in order to have the best chance of being successful with your sales lead programs.
#leadgeneration
49 Years at Plastics Technology, and How I Lived to Tell About It
By: Matthew Naitove, Executive Editor, Plastics Technology magazine
I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.
#customerfocus