Mexican Media Brands
Embracing Career Change
By: Derek Korn, Editor-in-Chief, Production Machining
After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.
Tips on How to Be a More Empathic Marketer
By: Scott Ingram, Strategic Account Manager, Relationship One
Marketers should first understand their customers intimately and how their brand can help them with the challenges they face before they do any messaging or try to tell the story of their brand. Empathy is the first part and immersion comes next. You immerse the customer in the story of how your brand can help.
Why High-Quality Website Content Needs SEO Too
By: Mike Murray, Founder, Online Marketing Coach
While quality content matters, so do SEO elements. You should always think seriously about the keyword research, get the SEO essentials right, and review the ranking and organic traffic data. That way when you make adjustments, you can see if those tweaks will help get your content found more frequently.
Guide to Running a Successful Email Marketing Campaign
By: Michael Brenner, CEO and Founder of Marketing Insider Group
Do you know how to run a successful email marketing campaign? If not, it’s time to learn. Use this step-by-step guide as a starting point and see what works for your brand and audience to help you run a successful email marketing campaign.
The Coronavirus and Plastics Processing
By: Jim Callari, Editorial Director, Plastics Technology Magazine
While the Coronavirus has stopped many parts of our economy dead in their tracks, plastics processors—those manufacturers who convert pelletized material into parts—have stepped up to meet the challenges by revamping their operations to provide life-saving personal protection equipment and many, many other products. And I believe manufacturing as a whole—plastics processing in particular—will emerge stronger, more nimble and in a better position to capitalize on opportunities as a result of the COVID-19 pandemic.
Marketing: New World, New Rules — Digital and In-Person
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
You’ve faced undercutting competition and over-demanding customers. You’ve seen market highs and product fails. But this is bananas. So where do you go from here? Rather than dwelling on the question, let’s evaluate needs. Needs of customers. There is more than one way to market manufacturing technology. You can reach your customers using different platforms and approaches. IMTS - International Manufacturing Technology Show leaders will guide readers through what marketing looks like on this side of 2020 — from first steps to revised visions.
How Live Demos and Group Chat Impact Your Virtual Event
By: Map Your Show
By incorporating live demonstrations and group chat, your audience will walk away feeling satisfied with their overall experience. Here are some examples of how live demos and group chat can increase connectivity during your virtual event.
Write Smarter/Faster With Tips From Top Content Creator Posts
By: Kim Moutsos, VP of Editorial, Content Marketing Institute
Content creators recognize the struggle to find the right word, craft the right phrase, or just get the darn thing done. This post is loaded with helpful reminders and ideas from the most popular articles on the Content Marketing Institute blog in this category (plus links to many more).
#copywriting
Step-by-Step Guide to Sales-Marketing Alignment for B2B
By: Dipti Parmar, Co-Founder, 99stairs
Here is a process that will help you put in place loosely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster.
Branding in the Age of Content Marketing
By: Scott LoSasso, CEO, LoSasso Integrated Marketing
Buyers choose brands that they trust and respect. Trust is second only to price as a purchase driver. A brand’s impact on society is why trust has become more important. As younger decision-makers take control, this trend will become more pronounced. Spending time to clarify your messaging at the most elemental level and crafting a strategy to bring your unique purpose and point-of-difference to light across your internal and external communications is imperative for brands that want to lead.
#brandbuilding
Setting Yourself Up to Be a Commodity? What’s Your Edge?
By: Laura Patterson, President and Co-Founder, VisionEdge Marketing, Inc.
Whether good times or bad, we should all heed Alexa Von Tobel’s advice about staying close to our customers. As more organizations try to keep up with the latest tech trend and increase their focus on digital channels, human to human contact is on the verge of extinction. In fact, according to a report by PwC, a staggering 59% of consumers feel that companies have lost touch with the human element of the customer experience. A significant part of customer experience is about increasing human contact between your brand, your company, and your customers.
#customerfocus
Web Development Hacks to Increase Your Traffic Organically
By: Sheryl Jones, Senior Marketing Specialist, Uplers
Web development is one of the best ways to boost your traffic organically. Different websites are built differently, but there are three components of web development, which are commonly required to create them all. Here are seven web development hacks that will organically increase your engagement.