Mexican Media Brands
Why You Should Doubt Headline Best Practices Advice (Except This)
By: Ann Gynn, Editor, Content Marketing Institute
The headline isn’t six words long. And, according to advice on the internet, that’s the optimal headline length. You might have spotted a clue that signals how suspect that advice is. The very headline that promises to reveal the optimal word count comes in at double that “ideal” length.
#copywriting
3 Things to Know Before Launching a Social Media Ad Campaign
By: Debi Williams, Digital Content Manager on the Custom Content Team, Gardner Business Media
This article provides a starting point for the new social media advertiser looking to make an impression on the manufacturing industry buyer. The author will cover the importance of defining a campaign objective, the basics of building an audience, and the best practices for crafting your message.
#brandbuilding
Improve Your Facebook Group Engagement
By: Corinna Keefe, Freelance Writer
In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.
#brandbuilding
Improve the Quality of Your B2B Engagement
By: Katie Jansen, CMO, AppLovin
The pandemic has increased a need for digital transformation with the common purpose of adding value to the lives of their audiences through products, services or content.
#brandbuilding
Measuring Customer Loyalty Regarding Brand and Insistence
By: Mitchell Goozé, Principal, Customer Manufacturing Group
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
#brandbuilding
The Ultimate Content Marketing Strategy Template
By: Michael Brenner, CEO and Founder, Marketing Insider Group
Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start!
Time-Saving Instagram Features for Marketers
By: Anna Sonnenberg
Want to streamline your Instagram marketing workflow? Are you looking for new ways to improve efficiency while driving better results? In this article, you’ll learn about five built-in Instagram features designed to help you quickly create better content. These updates could change how you plan and where you publish Instagram content.
Pack Your Trade Show Survival Kit for the Trade Show Season
By: Amy Elam, Marketing and Communications Manager
Before all the fall shows begin, it is important to pack your trade show survival kit. Here are the must-have items for the Map Your Show (MYS) team.
B2B Marketer’s Guide to Creating Irresistible Lead Magnets
By: Michael Brenner, CEO and Founder, Marketing Insider Group
No matter how great your product is, your content isn’t going to capture many leads on its own. You’re not as irresistible as you think. But your lead magnets? They can be.
#leadgeneration
Video’s Next Revolution in Content Marketing
By: Jodi Harris, Director of Content Strategy, Informa Connect
Video’s next revolution will likely center on personalization. Read on for a brief tutorial, along with tips, examples and ideas on how to put these advantages to work in your content campaigns.
#videomarketing
How to Write a B2B Marketing Email That Works
By: David McGuire, Creative Director, Radix Communications
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
#brandbuilding #leadgeneration
Understanding Brand Affinity
By: Mitchell Goozé, Principal, Customer Manufacturing Group
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
#brandbuilding