Mexican Media Brands
The Single Most Effective Marketing Tactic That Modern Marketers Ignore
By: Tim Parkin, President, Parkin Consulting
Marketing is about people and that will never change, which is why word of mouth marketing is the single most powerful tactic in all of marketing.
#brandbuilding
Meet the Gardner Business Media Advertising Team
By: Bill Caldwell, Advertising and Production Director, Gardner Business Media
Bill Caldwell, Advertising and Production Director, Gardner Business Media, Inc. introduces the team members of the Advertising Department and discusses its three primary functions.
Email Marketing Best Practices That Too Many People Ignore
By: Neil Patel, Co-founder, NP Digital
Email marketing is a powerful tool, but it’s not a magic bullet. You still need to put in the hard work to see results. Implement these email marketing best practices and watch your business grow to the next level.
The Importance of Humanness in B2B Content Experiences
By: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions, Inc.
When trust grows, your buyers gain the confidence they need to qualify themselves and invite a conversation with your sales rep.
Ways to Raise Brand Awareness Through Powerful Data Insights
By: Teresa Boykin, Randall Reilly
Learn how, where and when to advertise your brand with location targeting and social media marketing to grow your audience and stay top-of-mind with current customers.
#brandbuilding
How to Start a B2B Marketing Podcast
By: Ginni Saraswati, Owner and Founder of Ginni Media podcast, Host for The Ginni Show
Podcasting has emerged as a powerful marketing tool. This article shares some tips to help you publish your own marketing podcast.
#videomarketing
Brand Advertising. It’s not just about “how”
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications
Brand marketing strategy depends on a long-term commitment to both the hows and whys that make it work.
#brandbuilding
Definitive Blog Post Templates to Inspire Your Blogging
By: Neal Schaffer, A Fractional CMO, Consultant and Speaker on digital / social media strategy, content marketing, influencer marketing and LinkedIn
These 13 definitive blog post templates can be used by most any business or entrepreneur. Whether you’re experienced or a newbie, hopefully, these blog post templates will inspire you to improve how you write or perhaps experiment with a new format for your blogging. Each blog post template works best for a different kind of post and can even be ideal for certain topics.
The Message Is the Medium
By: Tony Deligio, Executive Editor, Plastics Technology Magazine
Tony Deligio, Executive Editor, Plastics Technology Magazine takes a trip back in time to reveal his decision to major in journalism in college to where he is more than two decades later. Yes, he still writes for a trade magazine, but he also posts blogs online, creates video reports, and helps organize conferences, among other things.
Marketing for Manufacturers: Let Your Customers Be Your Marketers
By: Johanna Boland, Group Strategy and Communications Manager at ANCA CNC Machines
Traditional marketing remains fundamental, but building a personality around its product, telling a story and considering the person behind the machine has helped this company gain a more vibrant and open reputation.
#brandbuilding #customerfocus
Embracing the Quarter-Life Crisis
By: Sarah Barnett, Assistant Digital Editor, Plastics Technology and Products Finishing
Sarah Barnett, Assistant Digital Editor, Plastics Technology and Products Finishing discusses embracing her quarter-life crisis and being ready for whatever comes next.
Creating Video Like a Pro Even If You’re Just Starting Out
By: Jodi Harris, Director of Content Strategy, Content Marketing Institute
A little extra efficiency in your video creation processes can add up to big marketing gains in content quality, audience engagement and video performance.
#videomarketing