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Marketing: New World, New Rules — Digital and In-Person
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
You’ve faced undercutting competition and over-demanding customers. You’ve seen market highs and product fails. But this is bananas. So where do you go from here? Rather than dwelling on the question, let’s evaluate needs. Needs of customers. There is more than one way to market manufacturing technology. You can reach your customers using different platforms and approaches. IMTS - International Manufacturing Technology Show leaders will guide readers through what marketing looks like on this side of 2020 — from first steps to revised visions.
How Live Demos and Group Chat Impact Your Virtual Event
By: Map Your Show
By incorporating live demonstrations and group chat, your audience will walk away feeling satisfied with their overall experience. Here are some examples of how live demos and group chat can increase connectivity during your virtual event.
Write Smarter/Faster With Tips From Top Content Creator Posts
By: Kim Moutsos, VP of Editorial, Content Marketing Institute
Content creators recognize the struggle to find the right word, craft the right phrase, or just get the darn thing done. This post is loaded with helpful reminders and ideas from the most popular articles on the Content Marketing Institute blog in this category (plus links to many more).
#copywriting
Step-by-Step Guide to Sales-Marketing Alignment for B2B
By: Dipti Parmar, Co-Founder, 99stairs
Here is a process that will help you put in place loosely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster.
Branding in the Age of Content Marketing
By: Scott LoSasso, CEO, LoSasso Integrated Marketing
Buyers choose brands that they trust and respect. Trust is second only to price as a purchase driver. A brand’s impact on society is why trust has become more important. As younger decision-makers take control, this trend will become more pronounced. Spending time to clarify your messaging at the most elemental level and crafting a strategy to bring your unique purpose and point-of-difference to light across your internal and external communications is imperative for brands that want to lead.
#brandbuilding
Setting Yourself Up to Be a Commodity? What’s Your Edge?
By: Laura Patterson, President and Co-Founder, VisionEdge Marketing, Inc.
Whether good times or bad, we should all heed Alexa Von Tobel’s advice about staying close to our customers. As more organizations try to keep up with the latest tech trend and increase their focus on digital channels, human to human contact is on the verge of extinction. In fact, according to a report by PwC, a staggering 59% of consumers feel that companies have lost touch with the human element of the customer experience. A significant part of customer experience is about increasing human contact between your brand, your company, and your customers.
#customerfocus
Web Development Hacks to Increase Your Traffic Organically
By: Sheryl Jones, Senior Marketing Specialist, Uplers
Web development is one of the best ways to boost your traffic organically. Different websites are built differently, but there are three components of web development, which are commonly required to create them all. Here are seven web development hacks that will organically increase your engagement.
Tough Year for Events but Dark Clouds Have Silver Linings
By: Allison Kline Miller, Event Manager, Gardner Business Media, Inc.
As we continue to navigate what our new normal looks like as people and as a company, it’s safe to say that all of us have learned things we didn’t know before, and have been surprised in our ability to adapt. While we don’t know what the future will hold, we do know that we can look for the silver linings and find ways to evolve, adapt and embrace whatever lies in front of us.
Gardner Business Index Reading of 44.7 for June 2020
By: Michael Guckes, Chief Economist & Director of Analytics, Gardner Intelligence
The June data indicate that a shrinking proportion of manufacturers experienced worsening conditions and a growing proportion experienced unchanging or improving conditions relative to May. Recent activity reported by broad economic indicators of the economy including a rebound in consumption spending and a precipitous drop in weekly initial claims for unemployment since late March support the impression that the economy is nearing the ‘bottom’ of the decline caused by the initial costs brought on by COVID-19.
#economics
What Are the Most Important Elements of Your Brand Story?
By: Michael Brenner, CEO and Founder of Marketing Insider Group
Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime.
#brandbuilding
B2B Research: A Powerful Marketing Tool
By: Mark Semmelmayer, CBC, Chief Idea Officer, Pen & Inc. Marketing Communications
The Gardner Business Media Industrial Buying Influence 2020 study findings can be used as a powerful marketing tool. The study provides demographic and psychographic details that help you better understand customers and prospects. We know knowledge is power and knowing how B2B industrial buying dynamics are changing is a key to successfully empowering your marketing.
#brandbuilding #leadgeneration
How Much Should You Spend on Marketing During a Recession?
By: Michelle Calcote King,Principal & President of Reputation Ink
It pays to maintain — and in some cases increase — marketing expenditures during an economic downturn. As Peter Fader of the Wharton School said, “As companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads.”