Mexican Media Brands
Tough Year for Events but Dark Clouds Have Silver Linings
By: Allison Kline Miller, Event Manager, Gardner Business Media, Inc.
As we continue to navigate what our new normal looks like as people and as a company, it’s safe to say that all of us have learned things we didn’t know before, and have been surprised in our ability to adapt. While we don’t know what the future will hold, we do know that we can look for the silver linings and find ways to evolve, adapt and embrace whatever lies in front of us.
Gardner Business Index Reading of 44.7 for June 2020
By: Michael Guckes, Chief Economist & Director of Analytics, Gardner Intelligence
The June data indicate that a shrinking proportion of manufacturers experienced worsening conditions and a growing proportion experienced unchanging or improving conditions relative to May. Recent activity reported by broad economic indicators of the economy including a rebound in consumption spending and a precipitous drop in weekly initial claims for unemployment since late March support the impression that the economy is nearing the ‘bottom’ of the decline caused by the initial costs brought on by COVID-19.
#economics
What Are the Most Important Elements of Your Brand Story?
By: Michael Brenner, CEO and Founder of Marketing Insider Group
Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime.
#brandbuilding
B2B Research: A Powerful Marketing Tool
By: Mark Semmelmayer, CBC, Chief Idea Officer, Pen & Inc. Marketing Communications
The Gardner Business Media Industrial Buying Influence 2020 study findings can be used as a powerful marketing tool. The study provides demographic and psychographic details that help you better understand customers and prospects. We know knowledge is power and knowing how B2B industrial buying dynamics are changing is a key to successfully empowering your marketing.
#brandbuilding #leadgeneration
How Much Should You Spend on Marketing During a Recession?
By: Michelle Calcote King,Principal & President of Reputation Ink
It pays to maintain — and in some cases increase — marketing expenditures during an economic downturn. As Peter Fader of the Wharton School said, “As companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads.”
Create Effective Show Communication for Your Hybrid Event
By: Map Your Show
You may be considering a Hybrid Event, which involves a new digital experience for a select audience of exhibitors and attendees. Here are a few ways to enhance your communication to all your customers.
Gardner Business Index Points to Slowing Decline in Business Activity
By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Intelligence
May’s reading moved significantly higher from April’s all-time low reading. The latest reading implies that overall manufacturing business conditions worsened further in May, but at a much slower rate than experienced in April. Rising readings that are below 50 indicate a slowing rate of contracting business activity. As the overall economy re-normalizes and more businesses re-open, it is reasonable to expect that the Index will see future months of below 50 readings but overall continue to report higher readings in absolute terms.
#economics
Email Isn’t Going Anywhere. But Gosh, It Needs to Change.
By: Alex Lytle, Digital Content Lead, Gardner Business Media, Inc.
Email isn’t going anywhere. There are other communication channels trying to get in the game, but email is still very strong, and we have to get smarter about how we’re using it. The days of list buying, and spamming customers has to change. Just because others are still leaning on the old school methods of finding an address and spamming you doesn’t mean you have to. Get ahead of the changes before it’s too late. Here are a couple ingredients for that secret sauce to step up your email game.
Marketing Mistakes Could Be Fatal to Manufacturing Companies
By: Keith Booton, Founder and President, Ivor Andrew
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.
#brandbuilding
Gardner Business Index Reading of 34.2 for April 2020
By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Intelligence
April’s reading of 34.2 signaled that overall business activity conditions continued to slow further after falling sharply in March. As expected, April’s data also indicated that the disruption to supply chains reported last month also further worsened. For a second month, new orders, production and exports activity led the Index lower. These components are considered leading indicators of the Index due to their frequent influence on backlogs and employment readings in later months.
#economics
The Not-So-Simple Act of Storytelling
By: Scott Francis, Editor-In-Chief, Products Finishing
The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.
Post-COVID Considerations for B2B Marketers
By: Mark Semmelmayer, CBC, Chief Idea Officer, Pen & Inc. Marketing Communications
While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.
#customerfocus