Marketing - General

The New Way of Influencer Marketing in B2B

Modern influencer marketing is a legitimate part of B2B marketing processes. These tips will lead you towards the social media influencer who is best for you. Keep these best practices in mind as you vet your new third-party marketer, and you should soon see some great results.

Marketing - General

5 Reasons Why Relationship Marketing is Important in Business

Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.

Marketing - General

“Rantings of a Machine Tool Salesman”

Topics range from the highs and lows of sales calls, balance sheets, holidays, winning and losing orders, hobbies, manufacturing technology, and business travel.

Tips for Increasing Leads for Your Manufacturing Business

If you’re looking for ways to increase leads for your manufacturing business, you’re likely going to focus on generating brand appeal and brand awareness. A dash of creativity and ingenuity may, in fact, transform your marketing game for the better. This article provides tips for increasing leads for your manufacturing business.
#leadgeneration

4 Ingredients to Lead Followup’s Secret Sauce

As with most issues with lead generation, there is never one answer. Just as there are several ingredients to a delicious dish, there are 4 key ingredients to delicious leads that sales would love to consume.
#leadgeneration

Gardner Business Index Rebounds in August

The Gardner Business Index ended August at 57.1, moving higher from the prior month and breaking a five-month string of flat or lower readings coming off the Index’s all-time high of 60.1 recorded in February.
#economics

13 Ideas to Attract B2B Leads

Every B2B marketer strives for leads no matter how many leads their business is currently producing. Here are 13 ideas that will help you attract leads and rule the market.
#leadgeneration

10 Totally FREE Lead Generation Strategies for B2B Companies

Leads are some of the most effective markers that measure the growth of your business. There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs.
#leadgeneration

B2B Lead Nurturing Strategies to Boost Lead Quality

Does your B2B lead generation program need a reboot? Improving lead quality is one of the biggest challenges for any B2B lead generation program. Natasha Humphrey shares her top three lead nurturing strategies to boost lead quality.
#leadgeneration

July Gardner Business Index Led by Supplier Deliveries

The Gardner Business Index fell to a reading of 55.2, maintaining a relatively high rate of growth. For a third consecutive month, supplier deliveries is the fastest-growing component of the total index.
#economics

Web and Digital Marketing

10 Rules You Must Follow to Create an Effective Landing Page

From content to layout, your landing page needs to be a seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want.

Web and Digital Marketing

Five Reasons to Rethink Your Call to Action

The call to action may be just a few simple words, but its importance can’t be overestimated. If you’re still using that same call to action you have been using for years and you don’t like the results, here are five reasons why it may be time to rethink that plan.