Mexican Media Brands
Why You Should Advertise in Trade Magazines
There are other competing media channels all vying for your ad spend, so why put your money toward a trade magazine when you can advertise online? There are plenty of reasons.
A Quick-Start Guide to Paid Content Promotion
Here is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts.
3 Ways B2B Marketing Is Changing in 2019
There are plenty of ways that B2B marketing is expected to change in 2019. Your objective is to figure out how to take these ideas and tools and implement them into your business model. Let's take a look at some data, find out where you can wager your bets, and how to make the most of your marketing strategy for 2019.
The New Rules of Marketing Technology and Operations
If you can effectively cover the grid of these underlying 5 forces (centralize, automate, decentralize and humanize everything, and embrace continuous change), you can bring tremendous leverage to the marketing technology and operations of your organization.
#customerfocus
What is the Future of Content Marketing?
If you can’t hook your audience in 7 seconds, people may not get your message. Visuals break through, they’re better remembered, and they’re more liked and shared in social media. That’s why more and more content will consist of images.
Gardner Business Index (GBI) Indicates Slowing, Still Strong Growth
The Gardner Business Index (GBI) closed November at a recent historical nadir of 53.4. This latest figure lowers the year-to-date average to 57.3, which is still better than the record high annual average reading of 55.3 set last year.
#economics
The One Thing Manufacturing Content Marketers Must Do Now
Champion content always focuses on audience needs – not the company providing the products and services. Too many manufacturing organizations are still talking about themselves in the content they create. Stop creating content without first understanding and prioritizing the audience’s information needs. Here’s how.
The Future of Customer Experience Is AI: Are You Ready?
Despite the dire predictions and well-publicized missteps, AI — when implemented correctly — can be a great boon to customer experiences and digital transformations. Here’s a look at several emerging applications that might help, along with recommendations for success.
5 Reasons to Prepare Now for the Year 2020 with Buyer Insights
The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020?
#customerfocus
Virtual Reality Offers New Opportunities to Engage Customers
ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.
#brandbuilding
Social Media Isn't Social
By: Al Maag, CEO, Maagcommplus
Social-media connections can't replace true feelings, sharing stories and the fun of being with people. The key to career and life success lies in face-to-face interactions with others. When it comes to business, companies should set guidelines for social-media use and etiquette. Employees uphold the values and image of a company, and corporations should give employees the tools to do it. Here are three tips on social media use.
6 Steps for a Strong Social Media Strategy
A dedicated social media strategy may seem nonessential to many marketers. But some of the largest and most well-known brands have demonstrated success by using social media to listen, share and engage with their audiences. If you’re looking to build an effective social media strategy, the following steps can help your brand find success.