Mexican Media Brands
The New Product Launch Think List
Going to market with a new product can be a long and stressful process for marketers. By using this checklist from Eric Mower + Associates, you’ll ensure you’ve thought of everything, from strategy to what could potentially go wrong, before launching.
7 Reasons Why Content Needs Amazing Images, Videos and Visuals
From the beginning, you should be considering what kinds of images, infographics, videos, animations, and any other rich media could be added to your content to enhance its messaging and further ensure it resonates with users. Here are seven evidence-based reasons why content needs compelling visuals to truly deliver the results needed to be successful.
#videomarketing
Quantitative Intuitive Decision Making
Here is a concept, a framework, and a set of tools called Quantitative IntuitionTM. It is formally defined as the ability to make decisions with incomplete information via precision questioning and business acumen driven by pattern recognition. This requires a parallel view of the issues that matter rather than just a logical sequence of thoughts to see the situation as a whole.
Gardner Business Index (GBI): 2018 May Be Fastest-Expanding Year in Recorded History
Although December’s Gardner Business Index above-50 reading was slightly lower than the prior month, it was still a milestone for the Metalworking Index: It marked the first time in recorded history that the index has recorded two years of consecutive expansion. Furthermore, it established 2018 as the fastest expanding calendar year since 2012.
#economics
Why You Should Advertise in Trade Magazines
There are other competing media channels all vying for your ad spend, so why put your money toward a trade magazine when you can advertise online? There are plenty of reasons.
A Quick-Start Guide to Paid Content Promotion
Here is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts.
3 Ways B2B Marketing Is Changing in 2019
There are plenty of ways that B2B marketing is expected to change in 2019. Your objective is to figure out how to take these ideas and tools and implement them into your business model. Let's take a look at some data, find out where you can wager your bets, and how to make the most of your marketing strategy for 2019.
The New Rules of Marketing Technology and Operations
If you can effectively cover the grid of these underlying 5 forces (centralize, automate, decentralize and humanize everything, and embrace continuous change), you can bring tremendous leverage to the marketing technology and operations of your organization.
#customerfocus
What is the Future of Content Marketing?
If you can’t hook your audience in 7 seconds, people may not get your message. Visuals break through, they’re better remembered, and they’re more liked and shared in social media. That’s why more and more content will consist of images.
Gardner Business Index (GBI) Indicates Slowing, Still Strong Growth
The Gardner Business Index (GBI) closed November at a recent historical nadir of 53.4. This latest figure lowers the year-to-date average to 57.3, which is still better than the record high annual average reading of 55.3 set last year.
#economics
The One Thing Manufacturing Content Marketers Must Do Now
Champion content always focuses on audience needs – not the company providing the products and services. Too many manufacturing organizations are still talking about themselves in the content they create. Stop creating content without first understanding and prioritizing the audience’s information needs. Here’s how.