Mexican Media Brands
4 Ways to Use Power Words to Supercharge Your Message
To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.
What is Marketing … Really?
Ask 100 managers and marketing practitioners to define marketing and you’ll get 150 different answers. The role of marketing is to drive the understanding of what is valuable. This creates a useful, actionable definition for marketing; Aligning the capabilities of your company with the current and future needs of your customers.
#customerfocus
5 Reasons Why Your Business Needs to Market With Video
Video marketing can offer growth for your business. Using even a short video, you can educate potential end-users, customers and/or buyers about how your company and your product works to solve their problems and needs. Videos can be posted online and then shared on your website or through email helping you market 24/7.
#videomarketing
Search Has Changed -- Here’s How Your Content Needs to Evolve
We've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. But this way of thinking about content has hit a wall. Search has changed, and it's time content did too.
Setting Your Marketing Budget: A 2-Part Process
There are more than a few yardsticks that can be used in setting your marketing budget. But, the real trick to selling it to the C Suite lies in making that spending accountable.
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8 Common Landing Page Design Crimes to Avoid
With only a few seconds to grab a visitor’s attention on a landing page, even the most basic design crimes could be resulting in a poor user experience. Here is a roundup of some of the most common landing page design crimes that you should avoid if you want to see improvement.
7 Reasons Why Your Marketing is Failing and How to Fix Them
I talk to many marketing leaders who realize that just keeping all the balls in the air isn’t enough anymore. They know they have to be more effective, but they can’t pinpoint the problem. Usually it’s not a single thing that’s out of place. That would be obvious and easier to fix. Instead, it’s a combination of things that either don’t exist or don’t exist in the right balance.
How Today’s B2B Marketers Are Pushing Customer Centricity
Placing the customer at the center of your business strategy is best for companies. Creating a positive sales experience for customers can mean the difference between success and stagnation.
Three Ways to Improve Google Image Search Results for Manufacturing Websites
To give your SEO a boost, give some love and attention to your product images. Go through your website and update file names and alt tags, add captions if possible, and replace blurry or outdated images with high-quality professional images. Then, track your results. You should begin to see your images appear on the traditional SERP and in the Images search results.
Leads Aren’t Everything. Find the Metrics that Drive Your Business
This series focuses on the metrics that actually matter for marketers by discussing whether leads actually drive business. Marketers now have the opportunity to get out from under the one dimensional “how many leads” conversation, and take the driver's seat in creating strategic focal points for their businesses.
#leadgeneration
Building a B2B Brand Starts with Stories, Not Standards
Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.
#brandbuilding
Six Simple Steps for Making Landing Pages a Stronger Lead Generation Tactic
Landing pages enable marketers to direct website visitors to targeted pages and capture leads at a much higher rate. Landing pages direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one purpose: to complete the lead capture form. Here are six ways to make your landing pages land more leads.
#leadgeneration