Content Marketing

Today’s B2B Buyers Are Calling the Tune

By: William Terdoslavich, Freelance Writer, MarTech

B2B marketing is a dance between the marketer and the customer. The marketer must cater to the potential purchaser’s desire for more information, providing it until the right moment comes to convert the prospect into a customer.
#customerfocus

Bad Press Releases: 14 Rookie Mistakes to Avoid

By: Dharmesh Shah, Founder and CTO, HubSpot

A bad press release can sink your marketing campaign. Improve your impact and cultivate a strong brand presence with your audience by avoiding these 14 common mistakes.
#copywriting

Content Marketing

Managing a Product Blog? Here’s What You Need to Know

By: Michael Brenner, CEO and Founder of Marketing Insider Group

How do you use your product blog to support sales without actually, well — selling? To help you get started, here’s a deeper dive into product blogging best practices to get you feeling inspired.
#copywriting

Content Marketing

How to Create a Powerful Headline in 7 Simple Steps

By: Ann Gynn edits the Content Marketing Institute Blog

With so much riding on the headlines, coming up with the perfect sentence to appear above the article can be challenging. Here is a seven-point checklist to help you create effective headlines every time.
#copywriting

Marketing - General

Reconciling a Minimalist Mindset While Marketing Manufacturing

By: Jodee McElfresh, Associate Digital Editor, Additive Manufacturing Media, Gardner Business Media

Jodee McElfresh, Associate Digital Editor, Additive Manufacturing Media, Gardner Business Media, discusses how manufacturing impacts everyone, even minimalists.

Marketing - General

Product Advertising. It’s all about the now

By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications

Product marketing strategy depends on quick-hitting, powerful messaging in the right places at the right time.
#brandbuilding

Social Media Marketing

The Best Posting Times for Key Social Media Channels

By: Peter Houston, Co-Host, Media Voices Podcast

A recent report from social media management platform Sprout Social offers tips on the best posting times to increase ROI on regular efforts across key channels. Going viral is the dream, but solid consistent posting is the secret.

Marketing - General

How to Create Engaging Video Content for Your Brand

By: Elton Mayfield, Owner and Co-Founder, ER Marketing

By implementing these tips into your videos, your company can learn how to make a good video to gain engagement and interest from your audience and to save money and improve results.
#videomarketing

Social Media Marketing

How to Create the Perfect Headline for Clicks and Shares

By: Susanna Gerbauer

Since most people at first only see the headline and at most a picture, most of the time it is the headline that decides if people are going to click or engage.
#copywriting

Content Marketing

Effective Guide to Keyword Research

By: Michael Brenner, CEO and Founder, Marketing Insider Group

Explore how to execute keyword research strategy that boosts your content performance and maximizes your marketing. Here’s a keyword research process including tips and templates you can use to get started.
#copywriting

Content Marketing

Content Writing Tips Every Writer Needs to Know

By: Michael Brenner, CEO and Founder, Marketing Insider Group

These content writing tips can help you gain higher visibility and rankings on Google results pages, better engagement with readers, and an optimized writing process to make your workload easier.
#copywriting

Social Media Marketing

How to Use LinkedIn If You Are Selling in the Manufacturing Industry

By: Madeline Miller, Business Writer

This article discusses efficient strategies you may wish to incorporate to maximize brand presence and conversation on LinkedIn.