Mexican Media Brands
We Played Bingo at IMTS — with Marketing Clichés
Keith Booton, President at Ivor Andrew, just wrapped up his 10th IMTS. He has some tips on how to un-cliché your messaging.
12 of the Best ‘Contact Us’ Page Examples You’ll Want to Copy
Your 'Contact Us' page is one of the top four most important pages on your website. It's typically one of the most visited site pages. Here are 12 examples of some of the best 'Contact Us' pages. Think about how you can incorporate some of these ideas into your own contact page design.
Best Social Media for B2B? What’s the Answer?
Social media and content marketing are rip currents in the B2B marketing ocean right now. But, is social media important to B2B and, if so, what are the best vehicles?
Building a High Performance B2B Marketing Engine: A Look Under the Hood
Marketers need to get their brands and the right message and content in front of the right prospects through the right channels and at every stage of the purchase decision. Here is a birdseye view of four key areas that you need to get right to build out a marketing effort for impact.
Can Video Be Used for B2B Lead Generation?
By: Keith Booton, President, Ivor Andrew
Spoiler: Video is ideal for B2B lead generation. It sells while you sleep and arms you and your sales staff with proven capabilities. When done right, it answers questions, sparks interest and drives prospects further down the buying cycle. And here's how to do it right.
#brandbuilding #videomarketing
Introducing The 2016 Sophisticated Marketer’s Guide to Thought Leadership
How can a brand achieve thought leader status? The Sophisticated Marketer’s Guide to Thought Leadership has been revamped, adding new interviews with emerging thought leaders, updating strategies and tactics, and more. This resource can help you begin your brand’s thought leadership journey. Along with the tactical advice, you will read advice from visionaries. You can learn how major global brands generated billions of dollars of results with their thought leadership initiatives.
#brandbuilding #customerfocus
Optimizing Your Website for Lead Generation
Your website must be optimized to capture and qualify potential leads. Lead generation is the first step towards sourcing prospects and opportunities while nurturing these relationships with the intent of turning prospects into clients and clients into loyal brand advocates. Here are five ways to optimize your website to help you generate quality business leads.
#brandbuilding #leadgeneration
Create A Great Marketing Message: Inquire Before You Inform
By: George Stenitzer, Chief Content Officer, Crystal Clear Communications
The right message hits your customers’ sweet spot, where the needs of buyers intersect the needs of sellers. Successful marketing messages persuade customers when they follow the three I’s — inquire, inform and inspire. It persuades customers to move forward, rather than settle for the status quo. To create marketing messages that consistently win, use a 1-PageTM Message Map.
#copywriting
Quick Fixes for Five Common Email Marketing Mistakes
According to a study by Econsultancy, 74 percent of businesses view their email as instrumental to their company’s ROI. However, there are still a handful of frequently made mistakes which, if unaddressed, can make customers unsubscribe. Read these five most common mistakes and the remedies you can use to solve them.
School’s in Session: Social Media Lessons for Brands
Social media is used by every company and should be used by every executive out there if she or he wants to stay relevant, find an audience or communicate with existing customers. Not knowing how to effectively use social media can be detrimental – not just for your business, but also for your brand.
#brandbuilding #workforcedevelopment
Beyond Clicks: 3 Methods to Measure Newsletter Effectiveness
By: Dianna Huff, Founder and President, Huff Industrial Marketing, Inc.
Vendor e-newsletters play an important role in the Awareness and Research stages of the buying process. E-newsletters offer vendors a number of other benefits, including brand visibility and most important, driving traffic to the website and generating inquiries over time. For your e-newsletter, determine what you want to improve, set a baseline, make a few tweaks, and then measure the results.
#brandbuilding
7 Surprising Things You May Have Never Thought About Content Marketing
Content Marketing is the king. You will have to keep spending most of your time trying to get it right, so you can increase your traffic and make more conversions. There is a lot of misconceptions being believed as the right thing to do. While you invest your energy trying and testing each one of them, you might be missing what really matters, such as these 7 things about content.